The Creative Momentum: Why National Brands Hire Agencies

Michael White, President

In today’s digital-oriented world, a website acts as the face of an organization. It’s the new storefront window display, giving passerby a snapshot of the business. This is the space companies attract customers and engage with them, sharing information and leading them through the conversion funnel. National brands all over the world outsource website design services to agencies for several reasons; they need fresh eyes on a project and it is more cost-effective to hire a specialist already trained, who stays up-to-date in a rapidly changing industry. The Creative Momentum is one such agency, providing web design, web development and digital marketing services to enterprise-level companies all over the United States.

President and co-founder, Michael White, says, “We have an amazing team. We have solution architects, front-end and back-end developers, designers, marketing managers and project management professionals who have been in this industry for more than fifteen years. This group can take on projects of any kind because we are technologically agnostic, meaning we can build and manage anything, in any system our client chooses.” Founded in 2012, The Creative Momentum has been listed as one of the “Top 100 Fastest Growing Companies in Atlanta” 3 years in a row by the Atlanta Business Chronicle. With over 100 awards, they joined the ranks of the Inc. 5000 in 2017. White continues, “As an agency with clients in almost every vertical imaginable, we work in software development, can architect websites in any CMS and provide digital marketing services. This is what is unique about hiring an agency. It is a one-stop shop, which is so important to our clients. They can focus on what they’re best at in their industry and let us manage these services for them without worrying about quality.”

What makes us different from other agencies is that we are agnostic to technology. We are fortunate to have a great technical team in this creative space

Staying in step with those clients is at the core of The Creative Momentum’s successful business philosophy. Every client is assigned a dedicated team. Then the project begins with a kickoff, where expectations are set and all objectives outlined carefully. Project managers act as the bridge between the client and the design/ development teams, keeping the project on time and on budget. There is weekly check-ins with every client, so all communication lines stay open. The Creative Momentum provides deliverables along the way, so clients see work as it is being developed. “Our clients appreciate the open communication our team provides. They stay in-step with their new website or marketing plan, while simultaneously running their own business. Outsourcing to an agency is cost-effective; no long, drawn out job search, no onboarding a new employee, no danger of the employee leaving,” White notes.

After a website launches, the team also provides ongoing maintenance and hosting for websites and can do all the work of recommending and managing digital marketing solutions to drive traffic to the new site. Digital marketing services include buyer persona development, inbound marketing strategies, copywriting for blogs or premium content, social media management, email marketing, SEO and PPC.

The Creative Momentum

Roswell, GA

Michael White, President

The Creative Momentum is an Atlanta-based, full-service creative and digital marketing agency, specializing in custom web design and development for businesses

The Creative Momentum