Third Marble Marketing
Making Google Ads Accessible for SMBs

In the late 80s and early 90s, businesses only needed a highlighted and emboldened listing in a phone book to guarantee the desired visibility. Fast forward to today, the same can be said of Google Ads, which offers businesses a chance to prominently display their value to catch the attention of broader customer spectrums.

But there's a limitation. Small and medium business (SMB) owners often face a dilemma when balancing their online visibility goals with tight budgets.

This is where Third Marble Marketing takes the stage.

“Our goal is to help SMBs get the maximum number of relevant clicks with affordable and highly effective Google Ads management services that ensure their business prominently stands out among the competition,” says Lizzie Morrow, director of business development at Third Marble Marketing.

Taking inspiration from the pioneering spirit of Henry Ford, who revolutionized the automotive industry by making cars affordable for the masses, Third Marble adopts a similar philosophy in the digital marketing realm. The company seeks to make effective Google Ads management accessible and affordable for SMBs. In doing so, it enables enterprises to secure their spot in the digital limelight, regardless of their marketing budget.

Third Marble Marketing offers a range of Google Ad service level plans, starting at just $199 a month, which allows clients to grow in their geographical area without going over budget. It delivers sought-after visibility while ensuring clients can accomplish tangible business outcomes, leveling the playing field for thriving in the ever-evolving and hyper-competitive digital marketplace.

A Proven Process = Superior Results

“Our refined approach intent is to make sure every ad deeply resonates with intended audiences, uses the same call to action, and is set up for success to yield outstanding results,” states Morrow.

Third Marble leverages its proven process-focused service to establish a well-defined onboarding process that swiftly and effectively sets up Google Ads and enables clients to achieve a more repeatable result for a lower price.

At first, the sales team advises potential clients in signing up for SEO or Google Ads. After signing up, the onboarding manager communicates with the clients to understand their goals, determine the Service Level Plan that suits their budget, and define the expected deliverables. Meanwhile, its conversation specialist assists the clients with getting conversions set up in their accounts, which the team can either do on behalf of the clients or by providing backend access to their website or through screen share capability.

Then, the account manager establishes or links the Google Ads account to get the ball rolling. In support of the optimization team, it handles all facets of the marketing campaign, including keywords, bids, and ads for early wins. Throughout this journey, the team keeps a vigilant eye on the campaigns, filtering unnecessary keywords and ads while creating new ones that can be actively monitored to make real-time changes.

Once the campaign is up and running, it swiftly pinpoints any drop in impressions or clicks through daily reporting systems. These keen insights empower Third Marble to delve deep, diagnose, and address anomalies outside its primary purview. For example, if any ads get disapproved because of website glitches, it ensures clients are in the loop so they can liaise with their web designers to rectify the situation on time.

As an esteemed Google Partner, Third Marble gets access to Google’s beta tools and features that grants them unparalleled insight into the latest changes in Google’s algorithms.

This constant influx of fresh insights empowers the company to continuously refine its processes by working with Google’s algorithms that are laser-focused, capture essential keywords, and extract critical ad data to deliver optimal results.

Third Marble isn’t a ‘set it and forget it’ company. Its team actively optimizes client accounts to ensure optimum lead generation. This includes adding or deleting keywords, editing ads, and other setting adjustments to improve outcomes. Such diligent optimization drives unmatched consistency across marketing messages and landing page content, enabling high-quality traffic and organic customers.

Transforming Words into Tangible Outcomes

An excellent example of Third Marble’s customer success is a celebrated chef who faced many challenges during the COVID-19 pandemic, which caused unexpected setbacks. Seeing an opportunity amid the disruptions, Morrow suggested a new beginning for him. ‘Why not use Google ads to showcase your culinary prowess by offering chef-driven meal preparation services?’ Initially hesitant but motivated by hope, he took the leap.

Our goal is to help SMBs get the maximum number of relevant click possible by affordable and highly effective Google Ads management services. We ensure our clients’ business doesn't just blend in but stands out prominently among the competition

Over the next eight months, Third Marble collaborated with him, harnessing the capabilities of Google Ads to spotlight his novel meal service. The triumph of his ad campaign paved the way for an entrepreneurial venture—a new restaurant with a groundbreaking model centered on delivering gourmet meals to doorsteps.

At the end of the engagement, the chef said, “Third Marble is an invaluable resource for me as a small business owner as they provided cost-effective Google Ads management that expertly converted website visitors into clients. Beyond mere service, they're genuine growth partners that optimize landing pages and target ideal audiences, which makes working with them a delightful experience.”

Another notable example is a collaboration involving a professional house cleaning service provider based in Powhatan, Virginia. When the COVID-19 regulations began to ease, and in-home services were permitted again, the client was in a quandary as they witnessed a surge in demand in tandem with a dire staff shortage.

Fortunately, Third Marble came on board, helping them launch targeted Google ad campaigns to bring visibility to the employment opportunity and attract potential resources. Within 30 days, they rebuilt their workforce by 85 percent of the original capacity.

Inspired by a commitment to innovation and affordability, Third Marble Marketing continues to drive success for a diverse clientele. It consistently positions client businesses on page one of Google search results by prioritizing process innovation and delivering cost-effective services.

With a laser focus on accessibility, Third Marble makes achieving digital visibility an attainable goal for many SMBs, rewriting the narrative of what's possible in the world of online marketing.