thomasarts
Technology-Enabled Customer Experience

As conventional marketing tools and models evolve, marketers across industries are constantly competing for relevance. Emerging technologies have strengthened marketers’ abilities to know, understand, and respond to customer needs in real-time. As such, creating a valuable return on technology investments and marrying those with strategies to build and scale consumer engagement has become a top priority for brands looking to differentiate.

Established to mitigate this challenge is thomasarts, an Integrity company.“As a full-service marketing agency, we pride ourselves on being able to blend ‘art and science’ to develop and execute powerful marketing strategies for our clients,” says Lintu Markose, Executive Director of CX Technology at thomasarts.

Founded in 2003, thomasarts is a leading marketing technology consultancy specializing in healthcare and insurance marketing. “As an integrated agency, our approach pairs systems and empathy, which provides the basis for powerful experiences that connect with consumers and motivate them to take action.” While collaborating with clients, thomasarts adopts a platform-agnostic approach to help clients find the best solutions to their business problems but has been recognized for its expertise with leading marketing technology platforms such as Salesforce, Google, and Adobe. Their partnerships and technical expertise make them a trusted partner for the brands they serve.

Recently the agency collaborated with a vision insurance company to rebuild its online shopping experience. By employing voice of the customer (VoC) methodologies, thomasarts discovered an opportunity to expand the experience to previously untapped audience – people shopping for a future purchase. Working with the client, the agency developed an experience framework that sought to improve the experience for all users – purchasers and shoppers.

Pairing systems and empathy provides the basis for powerful experiences that connect with consumers and motivate them to take action

This included redesigning the homepage to focus on all audiences and creating new shopper-centric pages and decision support tools to assist them to identify the best plans. In addition, the company created an integrated ecosystem of email communications around the shopping experience that helped nurture captured leads all the way through to enrollment. By timing the relaunch of the e-commerce website with a refreshed advertising campaign, the client saw an incredible lift in online enrollments.

Such instances of success are a testimony to thomasarts’ dedication toward building solutions that leverage data and technology to add value to clients’ businesses. The agency is currently redefining its business model to better serve clients and help build long-term digital engagement strategies in the post-pandemic era. “We are always seeking new opportunities and technologies to enhance our core capabilities, helping our clients build the strategies, software and experiences that will help them grow today and tomorrow. Whether your goal is to harness the power of your data, modernize your enterprise marketing technology stack or to create impactful 1:1 experiences, you’ll have a full team at your disposal, ready to work with you every step of the way from planning to implementation.”