Today, the Metaverse has turned into the newest macro goal for AR and VR companies worldwide. When it comes to AR, "location" is the key element as it provides context, relevance, and meaning. Now, imagine buying locations like domain names and earning revenue share when paid AR content is placed at your location. Sounds fascinating? Transmira—a pioneer of experiential reality (XR)—is turning this idea into reality by leveraging the full power of location and AR to maximize reach, revenue, and retention for brands and businesses. Transmira’s platform, OMNISCAPE—the first XR platform in the market—brings a location to life by seamlessly blending AR and VR together with the real world. Through its platform, the company works with brands and businesses to geolocate branded AR content and 3D branded virtual goods that users can discover, collect, and then redeem for real-world products and special offers. With a B2B2C business model, the company provides solutions that are designed to help brands connect with consumers where they are and drive engagement, awareness, and revenues. Apart from monetizing AR for brands, businesses, and consumers, Transmira is now keenly focused on building the XR cloud for smart cities from the ground up.
Laying the Foundation for Augmented Smart Cities
With OMNISCAPE, Transmira is expanding from a consumer brand-oriented focus to providing solutions or the technology base for augmented smart cities and smart buildings to improve urban planning and more. Additionally, the company extends its platform to supply chain and energy companies to help them improve their workflows as well as monitor and track staff and resources. “By bringing together advanced technologies like AR, VR, IoT, or 5G, we can change how we think about interacting with the world around us in powerful ways. We call this sustainable digital transformation,” says Robert Rice, Founder of Transmira.
Transmira is building its next-gen XR ecosystem to provide end-to-end solutions that help rethink, for instance, a new sports stadium, the construction of a university, town, or even a smart city, or enable businesses to realize unmatched efficiencies by improving and streamlining operations. “Here, the common denominator is how we leverage the technology to make it easier for people to interact with their environment and also create actionable insights for companies to improve processes,” notes Rice.
When it comes to building a smart city, Rice opines that companies must follow a ground-up approach instead of a cloud-down approach. To put things in perspective, users can start with a single building in a particular location. Transmira's XR platform allows users to streamline the building operations to ensure that the smart building consumes less power and resource while delivering improved efficiency. This, compounded with the integration with hybrid cloud edge networking, can help duplicate and link multiple smart buildings to create a smart city.
“With the help of our technology partners, we bring more pieces of the puzzle to the table—be it engaging users at home, helping retailers market their product, or facilitating augmented smart city and other applications. We're like the glue in the middle that stitches everything together,” remarks Rice. Transmira is looking to partner with a world-class design, architecture, and engineering firm. Together, Transmira and its partners are set to unfold a whole new approach to designing, engineering, and architecting smart buildings.
By bringing together advanced technologies like AR, VR, IoT, or 5G, we can change how we think about interacting with the world around us in powerful ways. We call this sustainable digital transformation
Translating Crisis to Opportunity
In the midst of the pandemic, Transmira has switched gears to figure out ways to continue helping clients with brand engagement and awareness. “Everybody was home due to the recurrent lockdowns and we were caught flatfooted because a great majority of AR is about people and locations,” says Rice. Additionally, major international events, such as The Olympics, have been postponed and rescheduled. “To this end, we can create branded experiences and virtual goods which consumers can use, interact, and play with from home. We can also develop special content drops every time somebody breaks a world record to stimulate engagement,” he adds. On the other hand, by creating interesting content for virtual conferences and leveraging its branded virtual goods technology, the company creates compelling in-home experiences with AR instilled in them. Transmira is now set to turn marketing dollars into revenue-generating dollars for clients.
Rather than delivering a pre-packaged solution, Transmira closely works with its clients to understand their pain points and develops a customized solution that fits the bill. With a distinct perspective of applying the technology to solve real-world problems, the company empowers its clients with a holistic platform that blends various technologies to unleash the full potential of AR and VR.
Foraying into a Bright Future
Transmira aims to stand ahead of the competition with its freshly minted technology that links 3D objects to the real world. After executing numerous pilot projects, the company plans to launch OMNISCAPE itself as a platform shortly. The first piece of the rollout will be focused on virtual real estate, allowing users to treat locations like domain names, buy, and sell them. By July, the company intends to launch a whole marketplace for users to buy, sell, and trade virtual locations. Transmira is also developing a one-of-a-kind 3D NFT (non-fungible tokens) marketplace while planning for a massive multinational, multi-brand AR holiday campaign from October to December. By revolutionizing experiential marketing with OMNISCAPE, Transmira is ready for the next evolution of the internet.