TraQtion: Drivers of Product Excellence

The journey of Dunkin’ Donuts’ all-time favorite snack, all the way from the farm until the round fried goodness is on a plate is long and interesting. Nevertheless, not so long ago Dunkin’s team was in a dilemma. Managing the countless operations that underpin the supply chain was proving to be a herculean task. Dunkin’ staff had to onboard and conduct due diligence for 1000+ suppliers to ensure that Dunkin’s supplier network was compliant with food regulations and Dunkin’ quality standards. Existing solutions created siloes of disparate data that left the quality assurance team without a holistic view of their supply chain. The complexity of tasks and time-consuming processes drove Dunkin’s team to search for an integrated software solution that could easily monitor the quality and compliance of its global supplier network and comprehensively manage all the moving parts in the supply chain.

Dunkin’ chose TraQtion as their solution of choice. TraQtion, an intelligent, SaaS-based quality and compliance solution, effectively tackled Dunkin’s tough challenge of limited supply chain visibility and lack of performance reporting. TraQtion provided a software platform with built-in food safety expertise, real-time approval workflows, and dynamic data management with built-in data governance rules that delivered a supplier master database, product compliance and business intelligence. TraQtion is a subsidiary of NSF International, which is a global leader in food safety and public health. “Our mission as a software company is to connect the world’s supply chain, empowering manufacturers, restaurants, retailers and brand owners to bring safe, sustainable, and high-quality products to market faster, increasing brand integrity and consumer confidence,” says Kannappan Manickam, TraQtion’s Global Managing Director.

Supply chain visibility and data management becomes more complex as the supply chain expands internationally. This globalization of the supply chain has led to an enormous exchange and generation of data within an organization both internally and externally. Manual management of this structured and unstructured data becomes increasingly difficult leading to compromised data integrity. TraQtion’s intelligent software understands the relationships among different data points starting from the supplier’s identity and authenticity, to the analysis of ingredient data to finished product, supplier compliance for its international vendors, right up to complaint management to provide a single source of truth that delivers meaningful information.