Ubiquity AI
Pioneering AI Solutions for Business Transformation

Tales of disruptive technological ventures often echo with a blend of determination, passion, and a profound understanding of market demands. Such is the narrative of Ubiquity AI, an innovative firm driven by the vision of industry expert Francisco Ortigosa.

The firm’s genesis traces back to the corridors of multinational companies, where Ortigosa witnessed the transformative impact of generative artificial intelligence (GenAI) on business operations. His journey through executive conferences and strategic planning sessions unveiled a striking dichotomy— while large enterprises swiftly adopted AI technologies, small and mid-sized enterprises (SMEs) found themselves entangled in the intricacies of digital transformation.

Our vision is to deliver fast and ubiquitous AI-driven solutions that permeate every aspect of society

Despite promises of cost savings and efficiency gains, practical implementation of GenAI remained elusive due to budget constraints, shortages in technical expertise, and a lack of guidance. Many felt the need for strategic studies to determine compatibility with existing technologies, leading to analysis paralysis. Enthusiastic about GenAI's prospects, technical teams grappled with aligning these innovations with overarching business strategies. A rift emerged between these teams and executive leadership, exacerbated by communication barriers that impeded collaborative progress.

Against this backdrop of disparity and untapped potential, Ortigosa, who has decades of experience and a nuanced understanding of the sector, founded Ubiquity AI to democratize access to AI technologies. It levels the playing field for businesses of all sizes by ensuring that adopting AI solutions transcends mere implementation.

“We offer AI-powered business solutions and services, prioritizing business aspects over technical complexities. Catering to both technical experts and C-suite, we ensure seamless integration of AI into their business plans,” says Ortigosa.

Differentiation comes via spearheading the development and commercialization of state-of-the-art retrieval-augmented generative (RAG) AI systems. These are specifically designed to boost productivity and promote innovation across industries. Ubiquity AI strategically focuses on automation and knowledge management, developing solutions that seamlessly integrate with and augment existing workflows. The technology automates content creation, enriches customer engagement, and simplifies data analysis, transforming operations.

A key strength is its ability to bridge the communication gap between technical experts and management groups. This proficiency ensures the smooth adoption and implementation of AI technologies, addressing and dispelling any reservations that might otherwise hinder progress. Under Ortigosa’s guidance, Ubiquity AI not only supplies cutting-edge technology but also offers strategic insights that enable clients to unlock the full potential of AI.

Elevating Decision-Making with RAG Systems

Ubiquity AI’s RAG systems differ from traditional large language models (LLM), providing real-time, highly specific information from relevant sources. This is done by connecting LLM with a vector database, enabling the retrieval of extensive document sets. Users benefit from up-to-the-minute data, bypassing the potential pitfalls of outdated or generic information.

The RAG systems are notable for their capacity to undergo real-time re-training and autonomous updates by syncing with a diverse range of web resources and institutional portals. This feature gives businesses a critical advantage, allowing them to make decisions based on the most recent insights and maintain a competitive edge. Retrieved information serves as the foundation for creating new content. Users can enhance the LLM’s adaptability and effectiveness through post-generation training sessions. Presently, Ubiquity AI's product capabilities empower users to craft their own API requests, enabling the AI to make decisions regarding the utilization of specified endpoints for either data retrieval or data transmission.

Ubiquity AI has adeptly commercialized its RAG technology on two primary fronts— AI Assistant and CoPilot.

Designed for online marketing, AI Assistant enhances brand visibility and engagement. This tool improves marketing efficacy and fosters authentic customer interactions by customizing website recommendations and fine-tuning brand messages across digital platforms.

Through the utilization of advanced AI algorithms, it optimizes marketing strategies to foster genuine customer interactions, ultimately boosting brand engagement. Integrating sentiment analysis and workflow automation allows enterprises to gauge customer satisfaction levels in real-time, enabling swift adjustments to market dynamics.

Conversely, the CoPilot application is engineered for knowledge management, processing and analyzing vast data sets to deliver nuanced insights that inform decision-making. For Institucion Futuro, a think tank in Spain focused on improving the competitiveness of companies in Navarre, CoPilot provides access to an impressive repository comprising 51 million words, 10,600 URLs, 5,500 reports, and 80 websites. This makes it an unparalleled source of information. With its expertise, CoPilot helps organizations reduce complexity, foster innovation, and support strategic expansion efforts.
Catering to both technical experts and C-suite,

"Catering to both technical experts and C-suite, we ensure seamless integration of AI into their business plans"

Institucion Futuro deployed Ubiquity AI's solution to analyze, correlate, and generate data from existing reports, producing novel content and valuable insights. The think tank needed help disseminating its vast repository of reports, whose visibility was hindered by the overwhelming amount of content on its website. In response, the institute deployed RAG systems and trained them with many reports, web pages, and about 100 affiliated institutional websites. This allowed users to easily access synthesized reports generated by CoPilot. Each report features a comprehensive list of sources, ensuring transparency and enhancing the credibility of the information provided, enabling Institucion Futuro to streamline its information-handling process and improve the effectiveness of its policy advocacy.

Ubiquity AI extends its offerings beyond product deployment to encompass bespoke training programs in operational AI and prompt engineering. These initiatives equip teams with the required skills to harness the transformative potential of AI. Through custom GPT training and prompt library maintenance, businesses can ensure that their AI applications communicate well and reflect their brand voice.

At the heart of Ubiquity AI’s RAG solutions is the integration of 62 different LLMs, including ChatGPT, Llama and Gemini, into a cohesive platform. This diversity allows users to select a model that best suits their needs and provides a practical and flexible approach to application development. In addition to over 70 adjustable parameters, the systems offer unprecedented customization, ensuring each user has a personalized and highly effective AI experience.

With a robust foundation in diverse LLM integration and extensive customization options, Ubiquity AI's Research and Development branch, IC, synergizes with the broader organizational objectives, propelling the evolution of generative AI capabilities. As a critical component of Ubiquity, IC works in tandem with the broader organizational goals, driving the development of intelligent automation solutions that are both revolutionary and reliable. Ubiquity and IC operate as interconnected forces in the tech landscape. This collaboration is crucial in maintaining Ubiquity’s leadership in providing cutting-edge AI services to SMEs.

Ubiquity AI’s RAG systems transform information retrieval by providing real-time, tailored insights sourced directly from relevant documents. With seamless integration and dynamic updates, businesses gain a competitive edge, optimize decision-making, and improve their bottom line.

AI Innovation in Action

Embracing technological advancements demands more than just theoretical speculation; it requires a deep dive into practical applications. Ortigosa and his team adopt a hands-on strategy, delving into clients’ operational fabric to develop RAG solutions that catalyze tangible business growth.

Ortigosa elucidates the essence of their methodology. “Our boots-on-the-ground approach is critical in understanding exactly how our RAG technology can be implemented in SME real-world operations. It's not about theorizing. We step into their offices and plants to determine firsthand how AI can improve their everyday processes.”

From the outset, the conversations center around the tangible benefits and practical applications of RAG technology in driving success. Rather than viewing technology as an isolated entity, this approach positions it as an enabler of business growth and operational excellence. Through strategic alignment, the team ensures that the technological solutions resonate across all organizational levels, amplifying their impact and relevance.

With this approach, numerous organizations across different industries have been able to identify opportunities and deploy solutions that resonate with their practical needs rather than relying solely on abstract concepts formulated in isolation.

Companies in the pharmaceutical sector grapple with the complexity of managing exhaustive documentation and protocols essential for drug development. Here, Ubiquity’s AI assistants emerge as a game-changer by providing immediate access to vital information, thereby enhancing the efficiency of laboratory processes. The firm’s AI CoPilot is critical in ensuring operational efficiency and adherence to regulatory standards by automating repetitive tasks and generating precise reports.

RAG technology is also applied to the wine industry, where online engagement and sales are paramount. Many wineries need help retaining potential customers due to inadequate website information. By integrating AI Assistants, wineries have witnessed improvements in customer engagement, website dwell time, and conversion rates, ultimately driving up sales and income.

Strategic Partnerships Democratizing AI

Aiming to democratize AI access, change the perception surrounding RAG technology, and drive operational transformation for all organizations, Ubiquity AI actively seeks strategic partnerships to expand the reach and impact of its solutions.

In an innovative move, it joined forces with Aitil and Evolucion Disruptiva to pioneer AI integration for Latin American SMEs, particularly those in the banking, mining and education sectors. Ubiquity AI has also forged an alliance with Alfatech in the Canary Islands, TAKET in Spain, AITIL from Peru, and Evoluci³n Disruptiva from Mexico. These partnerships are a testament to the company’s vision for growth and innovation and serve as a catalyst for technological progress, highlighting the unique challenges and opportunities that different industries and regions present.

“A one-size-fits-all approach doesn’t suffice here as every industry and country presents distinct challenges and opportunities, necessitating adaptable strategies,” explains Ortigosa. “Our expansion efforts prioritize customization and market adaptation from the outset, embracing diversity as a key to maintaining a competitive edge and ensuring the effective adoption of our technology across different markets.”

Ubiquity AI's expansion efforts have sparked enthusiasm and receptivity. After it was established in 2022, it rapidly expanded to 14 countries, driven by a mission to empower SMEs with cutting-edge AI technology. Its ability to quickly demonstrate its solutions’ practical applications and potential has facilitated partnerships.

Ubiquity AI’s Strategic Positioning and Visionary Leadership

Engaging with business leaders at conferences, Ubiquity AI tailors its communications to resonate with business goals, emphasizing clear, business-focused language and demonstrating robust return on investment. Ortigosa’s extensive industry experience and distinguished credentials, including certification from MIT in Artificial Intelligence and Business, have established him as an AI thought leader. His international collaborations and contributions to the discourse on AI’s potential underscore his deep understanding and expertise.

Ortigosa's tenure as director of technology at Repsol (REP: BME) yielded transformative outcomes for the company, culminating in the establishment of Repsol's pioneering exploration technology infrastructure. With 56 published articles, his voice resonates across the global technological landscape, shaping the discourse on AI's transformative potential. Since 2021, he has been deeply immersed in GPT models, further augmenting his insights and expertise.

His contributions haven't gone unnoticed. Throughout his career, Ortigosa has garnered numerous awards, including the Innovative Project of the Year by the Institute of Electric and Electronic Engineers (IEEE), the Commercial Technology of the Year by Standard & Poor's Platts, and the Most Innovative Technology by Petroleum Economist.

Looking forward, Ubiquity AI focuses on agility and dynamic product development to respond to changing market demands, aiming for global expansion and maximized impact. It is both a technology firm and an innovator in generative AI, driving societal change and empowering SMEs to embrace a future brimming with opportunities. The company has also launched its third product, autonomous Agent for business automation.

In Ortigosa’s words, “Our vision is to deliver fast and ubiquitous AI-driven solutions that permeate every aspect of society, from businesses to homes, school campuses, and beyond. We aim to make AI as commonplace as possible, transforming daily life for everyone.”