Videoloft
Bringing CCTV out of the Janitor’s Closet

As businesses expand to span continents and time zones, centralized remote access to CCTV footage has the potential to completely transform their operations. It allows industries — like retail, hospitality and manufacturing — spread across multiple regions to stay on top of their assets, while enabling them to spot opportunities for improvement and thrive in the market.

Videoloft’s cutting-edge, cloud-based video management system (VMS) delivers exactly this. It offers seamless remote access to CCTV footage across thousands of locations and multiple countries, along with secure, long-term storage. The platform is compatible with almost any existing CCTV system, offering access to unlimited cameras, locations and users via a mobile app or web browser to help businesses centralize control.

The company’s off-site storage is significant in fulfilling insurance requirements for high-risk operations prone to fire or other hazards. Long-term cloud storage is also essential for businesses with strict regulations, like cannabis growing and dispensing, or those with extended liability periods, such as retail chains needing footage years later to address claims.

Beyond the usual perks of advanced cloud storage, Videoloft transforms ordinary CCTV footage into powerful, actionable insights. Its power to turn simple surveillance into detailed analytics like footfall trends and license plate recognition empowers businesses to make informed decisions that directly enhance their bottom line.

“We have worked tirelessly to bring CCTV footage out of the janitor’s cupboard and into the boardroom, providing C-suite executives with business insights they wouldn’t have access to otherwise,” says Laura Worrell, chief operating officer.

The centerpiece of Videoloft’s solution is the cloud adapter, a piece of hardware connected to the same local network as the surveillance system. It connects the cameras to the Videoloft cloud (hosted in AWS) to offer redundancy or a complete replacement for local video storage.

We have worked tirelessly to bring CCTV footage out of the janitor’s cupboard and into the boardroom, providing C-suite executives with business insights they wouldn’t have access to otherwise

Users can download, share or analyze footage without needing local access, saving time and reducing logistical headaches. They can also be assigned customized permission levels to specific camera groups, ensuring tailored, role-based access for better security.

However, despite the clear advantages of cloud storage in terms of accessibility, scalability and ease of management, its long-term costs can quickly become a significant concern. Videoloft’s innovative compression techniques and continuous R&D effectively address this dilemma, making cloud storage both affordable and light on network resources.

In alignment with its customer-centric operations, the company is now developing a solution for locations with limited internet connectivity. By storing footage locally on its cloud adapter and pulling it on-demand, Videoloft aims to provide a viable option for customers previously excluded by bandwidth or cost constraints. Quality is not compromised for connectivity as the platform supports recording on resolutions up to 8 megapixels as opposed to the traditional cloud limitation of 2-megapixel videos.

Looking ahead, Videoloft is determined to continue on its path of innovation. It recently introduced new features to take business intelligence to the next level, offering advanced analytics for people and vehicle counting, along with license plate recognition to drive even deeper insights.

The company is reshaping how businesses think about surveillance, turning what was once a reactive security measure into a proactive strategy for growth and efficiency. As organizations across industries seek smarter, more integrated solutions, Videoloft is leading the way by combining robust security with actionable intelligence to help businesses adapt faster and thrive amidst the competition.