Vindicia: Spearheading the ConsumerSubscription Space

CIO VendorGene Hoffman, Jr., Chairman & CEO
Today’srelationship between aB2C Company and their online customers hinges on an unsexy word: “Subscriptions.”The fact is, recurring transactions are replacing one-off purchase processing, andsubscription payment models are where an increasing amount of online consumer spending is heading. For most – if not all – content or service providers, subscriptions are the lifeline of steady, reliable revenue that keeps them afloat.

However, if subscriptions are problematic, consumers are all too willing to quickly drop their membership for a competitor, or seek the same content elsewhere for free. Enter Vindicia, a provider of B2Csubscription, SaaS & recurring billing solution established to make sure consumers looking to sign up for new, or reviewing existing, services never have reason to question, decide against or drop their subscription.

The Antidote to Subscription Headaches, Courtesy Vindicia

At its core, Vindicia keeps customers connected to the subscription services they love, and B2C companies connected to the subscription revenues they need. The firm gives consumer facing digital content and service providers’– like on-demand entertainment and subscription-based tax, tasks, games and mobile services – a reliable, scalable way to build a customer base, retain subscribers and grow revenue.
The firm’s flagship product line, VindiciaCashBox, helps B2C merchants manage and track every touchpoint and possible scenario of a subscription-billing model tohelp companies install, grow and manage subscription systems quickly, reliably and profitably.

The company’s other product line, Vindicia Select,allowsB2C companies with existing subscription and recurring revenue platforms to retain their existing customers longer by deftly handling potential transaction “fails”. With one of the largest databases of credit card files in the world, Vindiciais uniquely able to resolve credit/debit card subscription failures rather than deny a transaction. Select analyzes limit scenarios, diagnoses issues, and fixes the problem, resulting in improved retention and lifetime returns on consumer acquisition.

Trust In Vindicia

The company caters to Over-the-Top (OTT) business-to-consumer and Online Consumer Services. Vindicia has attracted customers such as NextIssue, DirectTV,Carbonite, Intuit, NASCAR and others. The reason for such big names putting their trust in Vindicia is because the company was from the beginning, established as a platform that uniquely understands and addresses consumer online purchasing behavior and subscription service demands. No other subscription service has the firm’s level of consumer-facing awareness or service in mind. Where others in the subscription space focus on enterprise solutions, Vindicia sells software that helps business-to-consumer (B2C) brands move towards a subscription-based revenue business model, including tools for billing, accounting and analytics.

The firm has found much success in the space and in the near future will continueto offer the growing number of OTT and Online Consumer Service brands reliable, scalable and flexible subscription billing solutions to increase the number of new subscriptions while decreasing the number of drop-offs.


Gene Hoffman, Jr., Chairman & CEO

Provider of b2csubscription, saas & recurring billing solution