Visiture
End-to-End eCommerce Development

Social distancing and stay-at-home orders have accelerated eCommerce's adoption from a steady march forward to a wild sprint to the finish line. Online demand will remain strong post-COVID-19, and retailers must adapt to the "new normal." Nearly half of consumers have shifted their spending towards online channels across all categories ranging from grocery to apparel to electronics. Retailers must consider eCommerce as a holistic process and align the commercial strategy to operational execution.

Charleston-based Visiture specializes in serving medium-sized eCommerce businesses by increasing their internet presence and helping them to reach their online business goals. "Traditional brands or manufacturers are exploring the direct to consumer model, and we can effectively deliver on their marketing and development goals," begins Ronald Dod, CMO and co-founder of Visiture. Founded in 2008, the company started as a paid media company and merged with an SEO firm in 2015 and later in 2018 acquired an Magento Development Agency, Expandlab. "We acquired those capabilities so we can look at not just the customer acquisition aspect of brand manufacter but as an end-to-end direct to consumer ecommerce business holistically," adds Dod.

In a typical onboarding scenario, Visiture utilizes its proprietary evaluation tool or commerce maturity model to analyze where the client stands currently and evaluate their capabilities along the commerce maturity curve. Suppose a client never had a commerce capability in-house or need enhancement. In that case, Visiture deploys a set of services and resources to help them grow and strengthen those capabilities through staff and expertise augmentation. "We evaluate where our expertise will fit in," adds Dod. Suppose a client is at the lower end of the maturity curve; Visiture will design the entire commerce capability by building an eCommerce website, modeling product data to be consumer-friendly, helping with organic search through paid media, ultimately driving traffic via those channels. Further, the company will look at the broader part of the technology architecture, such as email marketing, CRM, ERP, and platform integrations.

We look at the full end-to-end spectrum of digital commerce and how to drive customers to a site

For instance, consumers have challenges understanding product data of brands and manufacturers. Since traditional manufacturers data is centered around the experienced or knowledgeable buyer, Visiture expands product data, making it more consumer-friendly by fitting the key terms users usually look for. Eventually, it helps to attract a new set of customers. The company has also supported various clients who were deficient in marketing for several reasons, such as less relevant content and underutilization of existing marketing channels. "For example, once we set up and leverage the Google Shopping network, we see huge success there," adds Dod.

As a Magento partner and the platform itself being highly flexible and capable of easy integration, Visiture can plug it into its clients' existing infrastructure and build a commerce capability relatively quickly without necessarily damaging their existing ecosystem. Through its integrated delivery model and revenue-driven approach, Visiture develops an eCommerce solution that leverages the latest technology since it is a progressive web app (PWA) invested agency. "We look at the full end-to-end spectrum of digital commerce and how to drive customers to a site," adds Dod. The company is also investing in consolidated analytics technology. The customers approach with a very fragmented technology ecosystem, and Visiture consolidates all the pieces and viewpoints entire data for better decision-making.

"We have seen a surge in clients approaching us not for one service but to avail all of our services," states Dod Forging ahead, Visiture aims to enhance its integrated capability as per clients' demands. Moreover, the company is internally growing its team and focuses on providing one point of contact for all marketing and development services. "We will continue to advance in ways that can drive success in the form of revenue for our clients," concludes Dod.