Visual Components: Automation to Optimize Manufacturing Cost

For Juha Renfors, CEO, Visual Components, the art of keeping things simple finds its way from being a personal tenet, to one that seeps into the functional areas of his company. The genesis of Visual Components began with a passion to make simulation systems better, and it is the same passion that is creating ripples in today’s industry. “We now have close co-operation with some of the biggest manufacturers and production line builders in automotive, aerospace, pharma, and laboratory automation,” states Robert Axtman, CEO, Visual Components North America.

“Globalization is having a major impact on today’s manufacturing industry, down to the price of goods,” remarks Renfors. Manufacturers are forced to cut cost in R&D, making it difficult to take optimal decisions on fast changing consumer needs. “Visual Components addresses this challenge by helping companies choose the right level of automation and optimum usage, thus minimizing manufacturing cost per unit while staying agile,” Renfors reveals.

Visual Components allows customers to choose from either a library of ready-made solutions or a customized OEM toolkit to suit their needs.

3DAutomate—the company’s flagship product is uniquely positioned; it contains all the features required in production simulation, like in-built Programmable Logic Controller validation framework and offline programming. 3DAutomate was created to fully support the automotive industry’s complex demands, and the patented technology behind it is refined to the last bit, making it unique in the world of simulation engines. “Developing an easy-to-use simulation platform maybe a common metric for many organizations, but where Visual Components differs is in its goal to develop software for production simulation that is simple and fun,” claims Axtman.

When it comes to their OEM products, if a particular client faces any limitation with the toolkit, Visual Components bridges the shortcomings through direct collaboration with OEM partners. For clients who are unwilling to model their own equipments, the company provides modeling services directly or through their extensive partner network.