Vodori
Insight-Driven Approach to Content Management

Life sciences companies are increasingly facing a highly regulated and competitive environment, and concurrently expected to increase productivity at marginal costs. Therefore, it is essential to produce more effective and efficient content. The stringent regulations, highly technical products, and the rising complexities in the digital marketing arena deter both speed and precision of content creation. With an aim to solve the present shortcomings in enterprise content management (ECM), Vodori offers Pepper Cloud^®, a suite of cloud services designed to simplify the way life sciences companies create, approve, and distribute promotional content.

Vodori’s peer-to-peer, cloud-based SaaS platform allows users to automate the review and approval process of promotional and marketing materials by seamlessly verifying the marketing claims against the data. Vodori further strengthens their ECM solutions by offering insights to create more effective collateral and marketing decisions, while reducing cost, maintaining compliance, and managing risk.

“We specialize in providing an insight-driven content management solution for the life sciences industry,” says Scott Rovegno, President and CEO, Vodori. Integral to life sciences are the regulatory and compliance agencies, which require marketers to follow certain guidelines throughout the review and approval process to ensure that promotional claims are consistent with the specific references and evidence points for which products were originally approved. Since the proof to the claim is often captured manually, it increases the chances of human error and the time to approve. Rovegno opines it is the correlation between the marketing claim and the supporting evidence that makes the content generation for life sciences so intricate. Pepper Cloud is comprised of three solutions that work in tandem in a single, customized workflow to expedite approvals and publication, cut cost and risk, and drive commercial results for life sciences marketer.

Unlike traditional reviewing methodologies that require the website content to be converted into a PDF for analysis and approval, Pepper Cloud offers native digital support. Rovegno says, “We manage the process through a browser and hence don’t require the tedious process of making countless screenshots of the website pages.”

However, Rovegno explains that boosting the speed and efficiency only solves half the predicament. With faster content generation, the audience can get overflowed with frequent promotional content. Pepper Cloud, therefore, analyzes the quality of the process and content with their metric tools to produce better results. “We empower marketers to publish impactful content every time rather than churn out volumes of unused, expensive-to-create content,” says Rovegno. Pepper Cloud also evaluates the performance of a marketing content with target users and compares it with the internal process analytics to determine ROI. “The insights derived help us coach our clients on driving better customer engagement campaigns,” mentions Rovegno.

Unlike traditional reviewing methodologies that require the website content to be converted into a PDF for analysis and approval, Pepper Cloud offers native digital support

Explaining the expediency of Pepper Cloud, Rovegno states how one of their global and diversified healthcare manufacturing clients benefited from the product. The healthcare company was spread across multiple businesses such as pharmaceutical, diagnostics, and healthcare devices. They had two major concerns: maintaining uniform marketing content to uphold brand consistency and finding faster and error-free methods to review content. Using Pepper Cloud, the client could complete audit trail and traceability more seamlessly through a “single system of records.” The platform’s process and performance analytics further ensured that the uniformity in style and content was maintained.

Having spent the last few years fine-tuning innovative toolsets for Pepper Cloud, Vodori is now geared up to spearhead the ECM market with their solution. “We developed our next generation Pepper Cloud in response to the needs of our life sciences clients,” says Rovegno. In the coming year, Vodori intends to invest more time on enhancing and popularizing their platform in the life sciences industry.