Vonage [NYSE:VG]: Advanced Telephony for Improving Business Systems

Alan Masarek, CEO
Today, with the evolution of technology, businesses require a communications system that allows an increasingly mobile and distributed workforce to maintain a business presence and ensure productivity. Employees are no longer tied to the office, and unified communications enable them to work from any device, with clear, reliable connectivity.

The very nature of cloud-based unified communications enables employees to work from any location with access to the same information and functionality as if they were in the office. Unique features—voice recognition for dialing, visual voicemail, IM and presence, desktop and file sharing make conducting business in the cloud an elevated experience. Holmdel, NJ based Vonage [NYSE:VG] emerges as a silver bullet in such scenario and provides cloud communication services with a robust suite of feature-rich business and residential communication solutions that offer flexibility and portability.

Vonage’s platforms offer a robust set of product families designed to meet the needs of businesses of any size, in any vertical market, with more features and functionality and at a fraction of the cost of traditional communications systems. “Vonage Essentials is targeted at smaller customers and delivered over-the-top of a customer’s broadband while providing the ability to cost-effectively scale and introduce new features and capabilities,” states Alan Masarek, CEO, Vonage.

Vonage Premier is a fully managed solution, which utilizes an enterprise-grade call processing platform, provides Quality of Service (QoS), and is delivered over Vonage’s own private, national MPLS network, with 20 Points-of- Presence (POPs) across the country. These products allow customers to increase productivity levels by enabling them to work wherever they choose. This is accomplished through Vonage’s gUnify middleware technology which integrates voice services with industry-leading CRM and productivity business applications, such as Google for Work, Salesforce, Zendesk and Clios. gUnify Clio Connector allows legal professionals to make and receive calls to clients outside of the office and automatically track and capture the time, and number of calls made and time spent on each—resulting in the potential increase in revenue through captured-billable hours.

A cloud-based unifIed communications solution that integrates voice, video, messaging and presence, with your business applications, will help you to do business better

On the sales side, CRM integration is also critical, particularly for the salesperson that is often on the go. With Vonage’s gUnify technology, whether a sales professional makes a call from a desk or mobile phone, the call is automatically logged into a CRM business application, like Salesforce, and attached to the appropriate contact, lead or opportunity.

A Vonage client that is benefiting from the streamlined efficiency provided by cloud communications is a 200+ location, national healthcare facility, which has grown rapidly through acquisition and required a unified communications system across the company. Vonage’s cloud-based service allowed them an immediate ROI on those acquisitions by incorporating the acquired firms—and their systems—into the larger company-wide platform with reliable and secure QoS. Vonage’s proprietary back office system Zeus allowed the company to manage their systems with access to a customer portal featuring complete information about their installation, service configuration, trouble tickets, training, billing, and call analytics to ensure ease-of-use and a smooth transition as all 200+ locations came onboard.

“Whether you have a small business or you are a CIO in a mid-market company or an enterprise, a cloud-based unified communications solution that integrates voice, video, messaging and presence, with your business applications, will simply help you and your employees to do business better,” concludes Masarek.


Holmdel, NJ

Alan Masarek, CEO

Providing cloud communication services with a robust suite of feature-rich business and resindential communication solutions that offer flexibility and portability