From Humble Beginnings
In the year 2000, a small team of developers started the firm, WebCEO. The company only provided desktop software for submitting sites to Internet directories, for checking a website for broken links, and it included an FTP editor for basic Hypertext Markup Language (HTML). Soon the software was able to check Google for the rankings of given keywords, but the software users risked a “Google ban” if they tried this too often from one IP address. WebCEO also delivered HitLens, a website visitor-tracking tool, even before Google Analytics. In 2010, the company shifted their attention to online SEO software (SAAS) development. WebCEO now hosts a major online SEO tools platform, a 15-tool package for digital marketing.
The company runs on the principle that multiple users should always be able to login to the same account at any one time to collaborate.
Today WebCEO offers a multitude of SEO tools like local Rank Checking with Competitor Analysis, Keyword Research, Internal Links Optimization, SEO Analysis, Backlink Quality Checks, Content Submission, Web Analytics, etc.
What the Future Holds
In 2013, the White Label Domain feature allowed WebCEO customers to use and resell the SEO tools on their own domain with their own branding. In 2018, the platform is showing Google Snippets results and helping everyone figure out who their real competitors are and what backlinks those competitors have. Because of the recent introduction of a language Wiki, the tool interface and the SEO reports are available in more than 40 languages.
YouTube rankings can now be checked using your channel as your “site”. You can always ask WebCEO to include your Facebook and other social media URLs as part of your website, so their rank positions will be counted as SEO successes. The company is now setting its sights on voice search rank tracking.