White Clay: The Revenue-Driving Power of Information

Today’s banking environment presents multiple challenges. Increasing regulatory requirements, intensive competition, security risks, information management, data quality—how can banks navigate this landscape while continuing to profit and grow? Louisville-based White Clay rises to meet the challenge, providing unparalleled software solutions and consulting services that help bankers leverage data to optimize their activities. “We are committed to helping banks harness the power of information to increase revenue,” says Mac Thompson, president of White Clay.

Process-Driven

The foundation of White Clay’s solution is an end-to-end process that provides a necessary underlying structure for banker-client interactions. The sales process is designed to increase revenue by growing clients, deepening relationships, and improving pricing. Bankers learn to implement best practices by understanding the key questions that will guide the client relationship, starting with business development and carrying through to creating solutions, onboarding clients, and managing client relationships. At the core of the sales process is a management philosophy of measurement, inspection, and coaching.

Data at Bankers’ Fingertips

White Clay’s software provides all the tools a banker needs to effectively execute the sales process. The configurable platform consolidates customer information from core and ancillary systems into one analytical environment. Data silos are eliminated, providing a clean, queryable data set, and ultimately a holistic, easy-to-understand view of customers’ critical information. By centralizing all the data, the system gives bankers unprecedented insights into client profitability, sales management, banker incentive, and more. White Clay implements and runs the software with minimal impact to bank personnel, while maximizing security by deploying and managing the software environment within the bank’s firewall.