Wise Athena: Setting the Right Price with Artificial Intelligence

In a competitive consumer packaged goods (CPG) market, setting the right price for your products is vital to maintaining relationships between demanding retailers and their increasingly fickle consumers. Sales promotions can take weeks to produce prior to presenting them to retailers; and evaluating the impact on their sales at the end of the promotional cycle can be both time consuming and challenging.

Wise Athena helps CPG companies get the right price with breakthrough artificial intelligence (AI) that reveals elasticity, cannibalization, competition, leading price, competition performance, and total sales.

With 98 percent certainty, Wise Athena’s predictive capabilities synthesize vast amounts of data that enables stakeholders to make smarter business decisions.

Wise Athena can analyze all of a CPG company’s different products so they can optimize prices and trade promotions to maximize revenues. “Wise Athena's tools are able to understand different, discreet pricing information and calculate optimal revenue,” says Alfonso Vazquez, the CEO of Wise Athena. “AI is an amazing business tool which we have harnessed” says Vazquez.

In one customer case story, Wise Athena assisted a very prominent cleaning supply company in Latin America with 200 to 300 unique product SKUs (Stock Keeping Units) all priced differently depending on their category, fragrance, use, which store they are sold in, and what sales are currently active at that store.