Wrecking Ball
Manifesting the Art of the Impossible

Founded in 2007, Wrecking Ball is focused on connecting customers with brands, creating engaging experiences, and solving complex business problems with the use of design thinking, data, and the latest digital technologies. The Adobe Bronze Partner accomplishes this by combining its technical chops with a collaborative culture, made possible by a passionate group of designers, developers, engineers, strategists, technologists, storytellers, and educators, who are revolutionizing the impossible in digital. The team is led by the very pioneers in the Design thinking and IT space who pushed the boundaries of digital media before Y2K

“As a global digital consultancy, we help brands bring their vision to life by utilizing cutting-edge technology,” says Joseph Princz, CEO of Wrecking Ball.

Today, Wrecking Ball is the place where smart, creative teams work to deliver sound strategy and sharp execution of clients’ digital initiatives.

Perhaps the biggest of them currently is their work for Discover, part of Adobe’s Creative Cloud offering. Approximately three years ago, Wrecking Ball was engaged with a heavily content-focused website, Create Magazine. Adobe wanted to redesign the entire site which is running on AEM. Reviewing needs and putting project plan in place, Wrecking Ball realized they inherited a messy codebase inherent with problems from other agencies. The company responded by setting up a new team led by Partner and Executive Creative Director, James Begera, and Rhasaun Campbell, former AEM Team Lead at Royal Caribbean and was able to rewrite, optimize and modernize components pushing AEM to its limits. “Soon, the site was generating so much traffic, rich content, and conversion, that we ended up integrating it with the creativecloud.adobe.com website. Today, it is the second largest site in Adobe, and Wrecking Ball’s content/authoring services were at the forefront of product conversion and customer retention,” says Princz.

Wrecking Ball added multiple dynamic components where the call to action could dynamically detect if a user is logged in as well as their entitlements to deliver direct in-app experiences through the website.

The engagement was so successful that some of its design approach and content influences have since been syndicated through multiple Adobe properties and applications. The original site had million-plus users who were reading and exploring the content globally in 19 different languages.

By using AEM as a content hub, Wrecking Ball extended the site from being a base CMS to a global content distribution tool syndicating content across different Adobe properties and surfaces. The content is highly enriched and inspirational serving the needs of novices to expert users, used as a method to retain current customers and inspire potentially new people to use Adobe products serving millions of views monthly.

As a global digital consultancy, we help brands bring their vision to life by utilizing cutting-edge technology

“Our clients consider us their digital special op teams reaching out to assist with the ‘impossible’ projects. Most of our client relationships originated as an individual project and have evolved into longstanding tenured relationships, fueling some huge flagship projects,” says Princz.

Wrecking Ball’s penchant for success is deeply rooted in its understanding of client needs. Many companies struggle to take an idea and put action behind it to turn it into a working product/ platform/experience. Wrecking Ball’s demonstrated talent to do all of these things is why companies choose it. This talent for doing the impossible and quickly putting together a team of and design and engineering professionals helps Wrecking Ball tackle any challenge swiftly and effectively. It starts with a discovery process, augmented by close interaction with client teams to uncover the true nature of a client’s interests.

By overseeing design and engineering in a holistic approach, Wrecking Ball ensures the full gamut of collaboration between architecture, design, analytics, execution, and scope of application.