XAPP AI : Reimagining AI-Driven Natural Conversations for Enterprises

The conversational AI market is expected to grow to more than $15 Billion by 2024 as enterprises are working to increase engagement with their customers across channels. XAPP AI is helping to fuel this growth driven by their belief that all digital interfaces will soon be conversational. It’s a massive market opportunity that is being fueled by consumer demand and AI, but the underlying machine learning technology is not magic—it has to be taught about a business just like new employees need to be taught. The problem is that making conversational experiences easy for customers gets really complex, really fast. Think about going up to coffee shop drive through and ordering a “One-shot, medium, skim, no-foam, extra hot latte”. This is a high ROI use case with 80,000 combinations of drinks and over 2 million permutations or ways customers will ask for them. It is really hard to understand these types of multivariable requests even with the world’s best AI.

XAPP AI’s machine teaching technology enables businesses to thrive within this complexity to create custom virtual assistants that feel natural and delight customers. XAPP AI Optimal Conversation™ Studio (OC Studio) provides machine teaching cloud services that leverage the world-class natural language understanding (NLU) AI from AWS, Google Cloud and Microsoft Azure to create and continually optimize high value, omni-channel virtual assistants.

Teaching enterprise virtual assistants starts with collecting data from a wide variety of sources including data models, databases, transcripts from phone calls and webchats, and conversational designers. OC Studio provides an automated workflow for capturing the corporate knowledge inherent in this data to teach and continuously improve the AI models that enable virtual assistants to understand users and respond intelligently. OC Studio also automates model testing across all the leading conversational platforms including Amazon Lex and Alexa, Google Dialogflow and Azure LUIS. Subsequently, it helps in the deployment and on-going management of the conversational AI model across all channels including phones, smart speakers, web chat, Facebook Messenger, and so on. Additionally, with the model up and running, OC Studio collects live data from users across all the channels to facilitate continuous improvement of the virtual assistants.

OC Studio is the result of years of research and development, which enables it to handle very complex, multivariable requests that make customer experiences feel natural to users.