YA: Ensuring Successful Client Engagement and Promotions

From emerging technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider for today’s marketers to really have a handle on what’s important going forward. Marketers are moving into digital, social, and mobile promotional marketing strategies, because they understand that consumers have adapted to a digital world filled with multiple devices, platforms and channels. However, as marketing channels evolve, so have consumer expectations for how they want to engage with brands to take advantage of promotional programs. As such, marketers need to develop an omni-channel interaction with each consumer to not only win the consumer, but to retain them, drive loyalty and incent advocacy. “YA has evolved significantly with the changes in the marketing promotions world,” states Chris Behrens, President and CEO, YA. “We bring the expertise and experience our clients are looking for to launch promotional marketing campaigns.” Minneapolis, MN-based YA provides a suite of digital solutions and services that offer the right consumer engagement programs to meet client marketing objectives and deliver results.

“Our core purpose is to help our clients engage consumers to take action, buy more and spread the word,” affirms Behrens. Delivering the next generation of digital promotion—rebates, enter-to-win, referrals, sampling, loyalty, channel incentives—YA enables marketers to develop, execute and analyze holistic, omni-channel promotion campaigns to aid in cost-effective consumer acquisition, retention and win back marketing promotions. “Our solutions enable highly efficient and effective promotions across diverse digital platforms,” says Behrens. Eliminating the need to manage multiple vendors, clients can work with YA to further bring programs to the market from beginning to end. “We start with the client’s marketing objectives and then we develop the promotion including the creative; back-end development; rules and regulations management; legal oversight; and implementation. By starting with the client’s marketing objectives, we’re able to guide the promotion design and recommend choices that would add incremental growth and increase consumer satisfaction,” says Behrens.