Zebra Technologies: Giving a Virtual Voice to an Organization’s Assets

CIO VendorAnders Gustafsson, CEO
In today’s high-paced tech world, businesses are doing more with less. They are focused on gaining productivity through technology investments that give them access to the right information, at the right time. That’s where Zebra Technologies comes in. The company’s end-to-end solutions give a digital voice to virtually everything in the workplace, enabling the Enterprise Internet of Things. Today, Zebra offers integrated visibility and connectivity solutions for the retail, healthcare, manufacturing, and transportation and logistics industries.

Workers in every organization are on the move, and they need tools that allow them to use cloud-based applications and feed those applications with real-time information about assets in their environment. Zebra empowers the growing mobile workforce to access key information (real-time intelligence) to help customers gain greater visibility into their extended value chains to improve critical business processes.

“Zebra provides valuable information about assets, such as where it is, what it is, and its condition through the use of barcodes, RFID technology and IoT technologies to connect devices and everyday objects to the Internet,” adds company CEO, Anders Gustaffson.
Zebra’s Arsenal

Zebra’s extensive portfolio of asset tracking technologies includes barcode, RFID, RTLS and the Zatar cloud-based Internet of Things platform. Zebra Technologies makes the smart and connected enterprise a reality, where organizations use real-time data and asset intelligence to make better business decisions, improve their customer interactions and generate new forms of business value.

The company has a long, successful history of helping businesses gain efficiency through technology – in particular barcode and RFID solutions. Over the past five years, Zebra has been adding industry-specific solutions to bolster its portfolio. The company believes that technology companies with deep experience in specific industries have first-mover advantage in helping customers create smarter enterprises tailored for specific industry sectors. Zebra’s legacy in creating visibility solutions for the retail, healthcare, manufacturing and transportation and logistics industries solidify it as a go-to partner for creating a smarter and better-connected business.

Gaining Trust

The company’s unique services have won over thousands of customers in more than 100 countries, including more than 90 percent of all Fortune 500 companies.

In April 2014, Zebra announced an agreement to acquire the enterprise business of Motorola Solutions. Through the deal Zebra has become a global leader in Enterprise Asset Intelligence by offering a full suite of solutions for gaining real-time visibility into assets, people and transactions. “At Zebra, our goal is to make the Internet of Things and the connected enterprise attainable for businesses. We help our customers obtain visibility into their operations and give them the data and intelligence to take action needed to improve business processes and better serve their customers,” stated Mr. Gustafsson on the company’s goals.

Zebra Technologies

Anders Gustafsson, CEO

Manufactures and sells marking, tracking and printing technologies such as thermal barcode label and receipt printers,RFID smart label printers/encoders, and card and kiosk printers.