Zone7
Empowering Every Athlete with AI

Fitness of an athlete invariably decides the performance of his or her team through the course of a season or league in every sporting genre. More often than not, key players get injured, leaving their teams with positional gaps in line-ups, consequently costing them crucial games in a calendar year. Therefore, maintaining a fully fit squad serves as the driving force of success for most sports clubs. Consider, Getafe—a team from La Liga, Spain—who are ranked fourth in their league, despite spending considerably less on player transfers than their counterparts. Getafe’s success is undisputedly credited to the performance of the players that not only maintained a consistent track record throughout the season but also strived to remain fit and available for the games that followed. The Spanish football team, has so far, witnessed a 65percent reduction in their injury rates this season. Sports enthusiasts (with a sense of wonderment) are puzzled over how Getafe keeps at it. The answer, in this case, lies with Zone7’s expertise in AI-powered pattern recognition for injury risk identification.

Zone7 has devised an AI-powered pattern recognition platform that utilizes wearables and video analytics to understand ‘every athlete’s physical limits.’ It analyzes medical records, performance metrics, and health data by using data already available to the teams. Abiding by the widely prevalent data collection trend witnessed in the sporting industry, Zone7 gathers insights from sporting events to hit the sweet spot between a player’s performance and health, without the use of specialized equipment for data aggregation. The software is easy to deploy and use and is tailored to the specific needs of each athlete. It identifies injury risks and fatigue accumulation of players through its ‘injury pattern recognition engine,’ allowing team managers to understand the correlations of events occurring on the pitch and make objective, unbiased decisions. This approach holds good for medical treatments wherein, organizations could potentially make faster decisions with regard to the health of an athlete. “Zone7 is all about assisting sports teams in ensuring that athletes remain healthy and perform at their peak levels,” says, Tal Brown, co-founder and CEO, Zone7.

At the crux of these injury-preventing countermeasures is an AI model that is capable of analyzing a multitude of health parameters such as movement, heart rate, sleep and other health metics. “Our AI model is capable of connecting to various sources of data, be it fitness trackers, medical records, video data feeds, or any other relevant information set pertaining to an athlete’s health. We’ve analyzed data from over 10,000 athletes and use those learnings to understand the patterns that lead to or cause an injury,” elaborates Brown. Such an information portfolio enables coaches and team managers to optimize training sessions of teams to bring out the best in terms of performance and fitness. By measuring the fatigue accumulation of players, the AI engine provides insights to predict injuries before they occur and enables the coaches to take corrective measures prior to unforeseen circumstances. The company has achieved a performance index with 75 percent reduction in injuries on average across its customers and 95 percent accuracy rate in terms of correctly forecasting injury risk.

Zone7 is all about assisting sports teams in ensuring that athletes remain healthy and perform at their peak levels

Brown emphasizes that security is of paramount importance with regard to an athlete’s health data. Zone7 ensures the encryption of personal information sets while retaining the ownership of such data at the hands of team managers and players, providing complete control of how they are utilized. Building on this philosophy, Zone7 aspires to explore newer genres of sports by offering actionable insights— energized by artificial intelligence and data-driven interventions—to empower athletes, helping them perform at their highest potential. “Ensuring a healthy lifestyle and increasing the overall performance of individuals and teams is the bottom line of our expertise. We aim at improvising on these capabilities for sports organizations worldwide,” concludes Brown.