AnalyticsIQ has been recognized by CIOReview Magazine as the recipient of “Top 100 Big Data Solution Companies - 2017,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Dave Kelly, CEO.

AnalyticsIQ
Big Data Experts Fuel Big Results

Dave Kelly, CEO

Thanks to the mountains of data available today, modern marketers have more opportunities than ever to infuse information and insights into their targeted marketing efforts. But how can marketers cut through the ‘data clutter’ and go beyond basic demographics to answer the question, “Why do individual consumers make the purchase decision they do?” Enter AnalyticsIQ. The marketing analytics firm, known for its predictive data expertise, solves this marketing question by leveraging its unique blend of data. AnalyticsIQ’s data taps into consumers’ decision-making factors such as impulsiveness, conscientiousness, materialism, tech adoption, donor behavior, and risk-taking behavior. “We are the BMW of the data business, focused on building the best-engineered, most reliable data products to drive better analytical and marketing results for our clients,” says Dave Kelly, CEO, AnalyticsIQ.

Today, many organizations such as insurance companies and non-profit fundraisers are investing heavily in customer analytics, often employing specialized teams focused solely on building predictive models; that’s how important data is to their success. “We are selling the fuel they require for the analytics team,” mentions Kelly.

The company’s data solutions are designed for organizations striving to attract the most profitable customers. For example, AnalyticsIQ offers a suite of sophisticated solutions focused on consumer financial intelligence. This data provides a 360-degree view of a household’s financial situation that goes beyond simply income. The firm’s Affluence Scores include a household’s overall wealth, investable assets and discretionary spend.

AnalyticsIQ’s areas of expertise go beyond financial data. “Our data products address important insights such as social engagement, ethnicity, and business ownership in an accurate manner that allows marketers to more effectively target their audience,” adds Kelly. The science behind the art of big data is what sets AnalyticsIQ apart from others. “We take a scientific approach, and thus minimize the errors. We put a lot of effort into each of these smart algorithms so our clients can understand who they are dealing with,” substantiates Kelly.

We are the BMW of the data business, focused on building the best-engineered, most reliable data products

Furthermore, the company’s high-octane segmentation solution, Symphony, empowers marketers to optimize their marketing spend and drive higher response rates. As Kelly shares, Symphony is a lifestyle segmentation system that slices the country into groups of individuals that look and act similarly. “Symphony is comprised of 10 high-level and 90 micro-segments that deliver a comprehensive consumer profile,” adds Kelly. Symphony gives marketers a ‘quick win’ when it comes to incorporating data into their customized and targeted marketing efforts.

In a recent success story, a large charitable organization was interested in utilizing Facebook to acquire new donors more cost effectively. AnalyticsIQ partnered with the organization to build a custom model that leveraged AnalyticsIQ’s Facebook Influencer Model. The result? The cost to acquire a new donor dropped by over 80 percent, from $800 to nearly $150. Kelly agrees that data can be incredibly instrumental in driving the growth of an organization. “Today we account for over 75 percent of the donations that they receive online each month,” shares Kelly.

With a fleet of delighted clients, AnalyticsIQ has a decade-long track record of helping clients across verticals including Insurance, Financial Services, Retail, Travel and Non-Profit organizations. AnalyticsIQ has aggressive plans to continue building innovative solutions to help marketers infuse not just big data, but the right data. In fact, AnalyticsIQ plans to extend their expertise into other countries. “We will continue to emblazon our message in the market that we fit into the big data awakening pretty well. We are responding to our client’s need for increasingly better predictive data,” states Kelly.

AnalyticsIQ

AnalyticsIQ Makes Predictive Data Available in Databricks Marketplace

Thursday, June 29, 2023

Leading predictive data & analytics innovator, AnalyticsIQ, makes people-based B2C and B2B data available in Databricks Marketplace via LiveRamp

ATLANTA, GA, USA, -- AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Databricks, the data and AI company. AnalyticsIQ will now make its B2C and B2B data available in the Databricks Marketplace via LiveRamp. Through this integration, Databricks users across industries will have access to thousands of AnalyticsIQ’s powerful, predictive data points covering categories like B2C, B2B, automotive, financial services, and healthcare.

“We are so excited to make our data available in the Databricks Marketplace via LiveRamp. The collaborative, lakehouse architecture offered by Databricks makes it easy for users to unify their data warehousing and AI use cases on a single platform,” says Margo Hock, VP of Digital Partnerships at AnalyticsIQ. “Simplifying the modern data stack and removing data silos empowers data scientists, engineers, and all Databricks users to work efficiently and maximize the results of their data science, ML, and AI use cases. We’re proud that our data will be a part of that,” adds Hock.

We are so excited to make our data available in the Databricks Marketplace via LiveRamp. The collaborative, lakehouse architecture makes it easy to unify data warehousing and AI use cases.”

— Margo Hock, VP of Digital Partnerships at AnalyticsIQ

Databricks users can tap into the power of AnalyticsIQ data for first-party audience enrichment, custom analytics, predictive modeling, digital targeting, measurement, and more – all in one unified environment.

“Databricks is thrilled to have AnalyticsIQ join the Databricks Marketplace via LiveRamp. Our company is committed to making data collaboration and unification simple by providing users access to quality data sources like AnalyticsIQ all in one place,” shares Senior Director of Marketplace and Cleanroom Partnerships at Databricks, Jay Bhankharia. “Integrating AnalyticsIQ’s people-based data into our marketplace will help data users drive deeper insights, accelerate data-driven decision making, and facilitate better outcomes,” states Bhankharia.

AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

Wednesday, May 15, 2024

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall campaign performance.

ChannelIQ is an innovative and powerful suite of data covering an array of modern consumer channel behaviors – from social media activity to TV consumption to podcast habits and more, as well as various aspects of each such as responsiveness by channel, activity level, amount of influence, content preferences, and more. Created leveraging AnalyticsIQ’s proprietary research-based approach to data creation that blends cognitive psychology and data science, ChannelIQ unlocks unparalleled insight into where target audiences spend their time and what grabs their attention. With detailed analysis on content consumption patterns, advertising responsiveness, and optimal engagement times, ChannelIQ empowers marketers to craft laser-focused strategies that resonate deeply with their audience.

Clients across industries are able to access key benefits unlocked by ChannelIQ data and insight including:

● Enhanced Targeting: Leveraging insights from ChannelIQ, marketers can design highly targeted marketing strategies by understanding where their target audience spends most of their time. This ensures marketing efforts are not wasted on channels with low engagement from their ideal customers.

● Better Media Planning: Marketers can significantly enhance their media planning using ChannelIQ data with better strategic channel selection, tailored content creation, timing and frequency adjustments, and more.

● Improved Customer Segmentation: The detailed understanding into channel activity and consumption habits provided by ChannelIQ allows for more nuanced customer segmentation that goes beyond traditional demographic information. This empowers marketers to personalise at scale, improve engagement, and boost conversion rates.

● Marketing Spend Optimisation: By identifying which channels are likely to perform best, marketers can optimise their media budgets to focus on high-performing strategies. This means reallocating resources from underperforming channels to those that offer better ROI.

“The AnalyticsIQ team is excited to announce the official release of ChannelIQ which gives marketers the unique ability to understand consumer activity as it relates to specific marketing channels,” said Scarlett Shipp, CEO of AnalyticsIQ. “By providing deep insight into this crucial aspect of consumer behavior and targeted advertising, ChannelIQ enables the creation of more efficient, effective, and personalised strategies and can ultimately play an instrumental part in improving campaign ROI.”

Top 100 Big Data Solution Companies - 2017

Company
AnalyticsIQ

Management
Dave Kelly, CEO

Description
Marketing analytics firm that builds powerful and predictive consumer data solutions that fuel performance for data-driven marketers

AnalyticsIQ Big Data Experts Fuel Big Results