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May Chew, Head of Technology ServicesAPL Logistics offers a series of customized technology solutions and applications that help customers analyze and optimize their supply chains to deliver maximum supply chain efficiency, visibility, and control. With its Transport Management Services (TMS), the company manages the transportation of goods across all modes of transport under a single platform, while providing reduced transportation costs and improved forecasts. In a recent Q3 2015 initiative, leveraging Oracle Transportation Management, the company launched ShipMaxTM Alliance, an easy-to-use collaborative shipping solution, designed to save time and money by optimizing and managing high-frequency truck deliveries across increasingly complex supply chains. By pairing compatible truck partners, ShipMax allows shippers to co-mingle loads going to common destinations.
For complete visibility into a customer’s supply chain, APL Logistics offers a service called SeeChange®. SeeChange is a fully hosted, web-based portal, which opens up a panoramic view into the supply chain from purchase orders (POs) to shipment delivery.In addition, APL Logistics’ ShipmentOptimizerTM is part of their Freight Management Service that allows shippers to maximize their load utilization, configure best routes, and lead times for better managing supply chain performance and mitigating risks.
APL Logistics’ IT systems deliver increased efficiency, reliability and responsiveness through the automation of supply chain activities, end-to-end visibility, and a wealth of business intelligence
“Our technology suite integrates with customers’ ERP systems, creating a competitive advantage in efficiency, cycle time, and order fulfillment,” asserts Chew. Customers, who need to go deeper into their supply chain, can utilize the company’s Visual Intelligence tools, translating their business objectives into quantitative indicators for a clear strategic vision and better decision making. One success story involves, a major footwear industry player who experienced a drop in revenue, due to the lack of collaboration with supply chain partners and low inventory visibility. APL Logistics implemented their Visual Intelligence dashboard to address these issues. The dynamic dashboard allowed the customer to track discrepancies and root causes, while providing real-time inventory levels, thereby strengthening KPIs and improving sales efficiency.
APL Logistics also invests in innovative customer forums to better engage their customers, ensuring continuous improvement to their suite of solutions. “We understand that the creation of solutions requires collaboration between customers and service providers,” adds Chew.
“Through the Q2 2015 a cquisition by Kintetsu World Express group (KWE), a global logistics services provider with well-established air and ocean freight forwarding capabilities in Asia, we aspire to grow our revenue through our continued investment in operations, technology and strategically focusing on customer requirements,” states Chew. APL Logistics is also extending its operations in developing countries by strengthening its strategic alliance with KWE and enhancing its product suite.
APL Logistics and Toys“R”Us Asia unveil exciting partnership with new regional distribution hub opening
Tuesday, April 16, 2024
APL Logistics, a global supply chain solutions provider, and Toys“R”Us Asia, the renowned toy retailer, are thrilled to announce an exciting partnership with the grand opening of a Regional Distribution Hub in Shenzhen. This collaboration marks a significant milestone in enhancing the efficiency and effectiveness of Toys“R”Us Asia’s supply chain operations.
The grand opening event took place on March 27, 2024, and promised to be a celebration of synergy and the shared dedication to delivering extraordinary toy retail experiences that fuel imagination and inspire the next generation through the magic of toys and play. Strategically located in Shenzhen, the South China Hub is set to play a pivotal role in Toys“R”Us Asia’s distribution network, ensuring seamless product availability for children and families across the region.
With a strong focus on optimizing efficiency and elevating the customer experience, the newly established Regional Distribution Hub strives to achieve remarkable operational effectiveness. APL Logistics will equip Toys“R”Us Asia with the necessary resources to ensure the timely and complete delivery of products from their sourcing locations to over 500 stores across the Asia region.
Through advanced planning and management of purchase orders, harmonized supplier processes and engagement, end-to-end visibility, digitized workflows, and analytics dashboards, this partnership enables Toys“R”Us Asia to streamline their supply chain operations and increase responsiveness in their product supply and fulfilment.
By reducing in-store inventory and creating more space for children to play, the ultimate goal of this collaboration aims to enhance the overall customer experience and create a joyful environment for children to explore and enjoy.
The Regional Distribution Hub opening ceremony was indeed a momentous occasion, graced by the presence of APL Logistics management and staff, as well as distinguished guests from Toys“R”Us Asia. The event was filled with memorable moments, including inspiring speeches by Mr. Basilla and Mr. Thellier, a captivating lion dance performance, and the grand unveiling of a spectacular confetti-filled celebration. This auspicious event marked the official inauguration of the new distribution center and symbolized the unwavering commitment of both companies to delivering exceptional toy retail experiences while embracing innovation in supply chain management. Together, they aim to make a significant difference in supply chain operations, focusing on enhancing efficiency and prioritizing customer satisfaction as the central focus of their partnership.
Company
APL Logistics
Management
May Chew, Head of Technology Services
Description
APL Logistics is the go-to global supply chain specialist for companies in the Automotive, Consumer, Industrials and Retail sectors
