Applitools
Smarter, Faster, Flawless Software Testing Platform

Alex Berry, CEO

It was then that Adam Carmi, Moshe Milman, and Gil Sever founded Applitools with a mission to bring intelligence, speed, and accuracy to software testing—revolutionizing how applications are developed, tested, and delivered.

Today, under the leadership of CEO Alex Berry, Applitools continues to push the boundaries of innovation as he drives the company’s strategic vision and direction. His expertise lies in building successful software and technology companies, with a proven track record of transforming organizations to drive sustainable growth while strengthening company culture.

“Over these 10 years, we’ve trained our AI on more than four billion application images, pioneering the future of visual testing for some of the world’s largest enterprises, including leading banks, retailers, and regulated industries, all striving for one thing—flawless software,” says Berry.

Beyond Visual Testing: The Evolution of an Intelligent Platform

While Applitools initially focused on visual testing, it quickly realized that modern software testing must also prioritize test reliability, reduce flakiness, and accelerate release cycles. So, Applitools took it further. Over the past two and a half years, the team has evolved beyond visual AI, building what is now the Applitools Intelligent Testing Platform—an AI-powered, end-to-end solution designed to cut testing time, boost accuracy, and help companies release flawless software faster than ever.

Over these 10 years, we’ve trained our AI on more than four billion application images, pioneering the future of visual testing for some of the world’s largest enterprises, including leading banks, retailers, and regulated industries, all striving for one thing—flawless software

Why It Matters: Faster Releases, Fewer Bugs, Bigger Impact

The equation is simple: More AI = Less Manual Effort. By dynamically creating and maintaining test cases, the Applitools Intelligent Testing Platform minimizes manual effort for QA teams and developers.

Organizations adopting AI-driven testing are seeing game-changing results, such as reduced time-to-market, improved bug detection, and accelerated innovation. Take Eversana, for example. Before Applitools, their release cycles spanned weeks. After implementing the Intelligent Testing Platform, they were shipping in days—sometimes even hours. This kind of efficiency demonstrates the strong ROI that AI-driven testing provides, empowering QA teams and developers to deliver higher-quality software at unprecedented speeds.

Applitools’ approach to AI follows three guiding principles, championed by its CTO and co-founder, Adam Carmi. For him, trust in AI isn’t given—it’s earned. That’s why the company has spent over a decade refining its Visual AI, already in production and trusted by some of the world’s largest enterprises. While many newer AI entrants are still trying to prove their worth, Applitools has been ahead of the curve, building and perfecting its technology long before AI became the industry’s favorite buzzword.

However, the company doesn’t view AI as a replacement for human expertise—it sees it as a way to enhance it. Applitools’ approach to human-AI collaboration ensures that testers aren’t sidelined but empowered. Think of AI as a co-pilot, handling repetitive and time-consuming tasks so testers can focus on strategy, innovation, and critical thinking.

Most importantly, AI must be predictable and reliable. Applitools has designed its models to be deterministic and repeatable, delivering consistent results without hallucinations, flaky tests, or false positives. Teams need automation they can trust, and that’s exactly what Applitools provides—rock-solid, AI-powered testing that works every time.

The AI space is noisy—every company claims to have "the" solution. Enterprises don’t just want AI; they want AI that works. They need automation that improves efficiency, accelerates development, and delivers real ROI.

“At Applitools, we’re not just following the AI trend—we’re leading it. With a decade of expertise, in-house AI models, and a relentless focus on trust and innovation, we provide AI-powered test automation that enterprises can truly rely on,” says Berry.

Enterprise-Grade Protection

Another standout feature of Applitools is its ability to meet the stringent security, accuracy, and compliance needs of industries like finance and e-commerce, where quality and regulatory standards are non-negotiable. The company offers flexible deployment options, including a dedicated cloud environment for security-conscious customers and an on-premises solution for organizations requiring even greater control. Instead of forcing customers into a one-size-fits-all model, Applitools meets them where they are, ensuring smooth adoption of AI-powered test automation in a way that aligns with their security and compliance requirements.

Applitools also leads in AI-powered accessibility testing, ensuring compliance with regulatory standards. Beyond that, its AI models have been tested and refined over more than a decade, making them powerful, reliable, and trustworthy. Compliance and security are woven into every aspect of the company. Applitools is ISO 27001 and SOC 2 Type II compliant, conducts regular penetration testing, and provides detailed security reports, giving customers full transparency and peace of mind.

Test Automation for Every Team

Scaling test automation is often a challenge, whether for a small team just getting started or a large enterprise managing thousands of tests. Applitools’ platform adapts to both, ensuring businesses of all sizes can leverage AI-powered testing without limitations.

Smaller teams can get up and running quickly with AI-powered test automation that minimizes the need for extensive scripting and additional hiring. With flexible pricing models, including free trials, teams can explore the platform, get comfortable, and gradually expand as their needs grow.

Many AI solutions operate in secrecy, offering little visibility into how decisions are made. Applitools, however, is built on transparency, showing customers how and why it works—giving them complete confidence in their AI-powered testing strategy.

Where is Applitools Heading Next?

The future of Applitools begins where it always has—with listening to customers. The company stays ahead by understanding not just where the industry is today but where it’s going, ensuring it meets evolving market needs.

Its primary focus remains on expanding the capabilities of Visual AI, autonomous testing, and its Intelligent Testing Platform to help companies build and release software smarter and faster. To achieve this, Applitools is investing in:

• Higher AI-driven test generation to automate test creation and maintenance.

• Deeper integrations with DevOps, ensuring seamless compatibility with CI/CD pipelines and other essential development tools.

• Expanded end-to-end testing capabilities, improving API and accessibility testing to create a more robust, future-proof platform.

The Applitools Promise: Quality, Efficiency, and Confidence

With a decade of AI expertise, Applitools continues to redefine the future of intelligent test automation, ensuring businesses can release flawless software faster and more efficiently than ever. By delivering higher quality at lower costs, Applitools enables teams to run fewer tests with greater confidence.

Its advanced AI-powered testing enhances bug detection, catching more issues across any UI for superior user satisfaction. At the same time, it reduces test maintenance, eliminating tedious upkeep while maintaining accuracy.

As the industry evolves, Applitools remains at the forefront, providing reliable, AI-driven automation that empowers organizations to build and release exceptional software with speed and precision.