B2B Gaming Services
Personalized Experience in Real Time

Personalized experiences across 100 billion IoT devices expecting a seamless round the clock service is the new battleground for technology providers around the globe right now. In the U.S., the casino industry amounts to $261 billion and the online casino sector has been massively rewarded for embracing technology.

As a provider of comprehensive platform solutions to sports betting, casino and games in regulated markets, B2B GAMING SERVICES is already at the forefront of providing ROI intensive solutions, impacting the marketplace in Europe since 1997. In the wake of exceedingly diversified operational demands both online and land-based gaming operations, the company has long accepted the challenge and implemented advanced IT enterprise capabilities on various levels. The aim of B2B GAMING SERVICES has been to cater to a multitude of clients’ needs such as market entry, market diversification, and market expansion for multi-brands operations. The company adheres to regulatory compliance requirements in several jurisdictions.

Emboldened by the distinction of being one of three global finalists for ‘Compliance Lifetime Achievement’ at the ‘Gambling Compliance Global Regulatory Awards 2018’ that happened in London, UK, in April this year B2B GAMING SERVICES is already capping ahead the top strategic technology initiatives also for the decade to come. It all entails a customer-centered, all immersive entertainment experience, accompanied by the full-fledged next-generation array of features and benefits.

Propelling the intelligent future of betting and gaming, Gabriel Chaleplis, who founded B2B GAMING SERVICES in 1997 (in London, UK), is drumming up the excitement with a series of breakthroughs for the betting and gaming business.

“It is not the economic offering, not even the service per se that makes the matrix to work,” says Chaleplis, the founder of B2B GAMING SERVICES. “It is the experience offering, the next battleground for our business, as the experience of playing is much more important than the ride itself. Our customers seek an agile and intelligent way to interact with our platform: utilizing sheer volumes of data, relating them to information and building an artificial intelligence powered system to provide the player with suggestions and support in real-time. The challenge for us is actually to stage the experiences and implement an intelligent future.”

Here is a preview of what’s underway:

• As an technology enabling service, B2B technologies are “getting smarter” achieving major breakthroughs in customer protection, the individuation of offerings, and maintaining revenue volatility to the minimum.

“Getting smarter” relates to the battleground for technology vendors for the next decade to say the least. Every technology enabling service will have to take that challenge. B2B GAMING SERVICES’ technologies are “getting smarter” and this translates into three major breakthroughs:

Further safeguarding compliance, enhancing every aspect of customer protection.

- Achieving customization by individualizing the offer for the end user.

- Availing flexibility, so that the client reaches its highest ROI potential.

Big data in conjunction with flexibility allows the company to personalize its service to the customer with an extraordinary level of specification.

The challenge for us is to actually stage the experiences and implement an intelligent future

And it’s a precision welcomed by the customer base through deeper personalization, optimized services, and more comprehensive social insight.

Artificial Intelligence (AI) powered systems bridge the gap between accruing mountains of actionable information and utilizing it to deliver better experiences for the player. Sophisticated AI software allows for extremely accurate product personalization.

• As virtual and augmented reality enabling service, B2B technologies are achieving the blending of real and virtual worlds. VR is the next industry-defining trend.

• Providing customers full-proof protection along with an array of modalities to communicate across the digital device, B2B technologies further empower both the conversational systems and the multilayered security architecture.

The company’s key measures for compliance and identification of problem gamblers have evolved through the years from mere data breaches inspections to a complicated paradigm for addressing compliance effectively and conclusively.

The main aspects of our paradigm are: identifying problematic areas, address the issues with speed and efficiency, develop further on both.

B2B GAMING SERVICES’ operation is performed under its Big Data Cube Platform, created to build a fully customized predictive customer model which allows the next generation of customization of the gaming experience.

Gabriel’s vast experience in the sector has proved a key influencer in the development of the digital approach to compliance. The profound focus is given on traceability and visibility on all aspects of customer protection.

• “Keeping it simple” for clients and end users, the platform itself progressively gets more flexible, agile, and intelligent to maximize the fascination by anticipating needs and proactively addressing them across every business facet.

Improved player insight avails more actionable data on player preferences, user experiences, and popular trends. As mobile continues to grow, there is nothing to suggest a cap on the mobile boom.

• Increasing the fascination by anticipating needs and proactively addressing them across every business facet, whether we talk about providing packaged products, like pre-packaged paid bets, or packaged services, like a packaged back office.

This is the world where online and offline come together under one key driver for unlocking player engagement, which is now personalized experience and in real time.

And it’s all in the platform.