Beyond Now: Bolstering Partnerships Via Cloud-Based Ecosystem Orchestration

In his book ‘Platform Revolution’, which celebrates its 10th anniversary this year, Professor Geoff Parker aptly describes the revolution that was created by the platform business model as the “inverted firm”, where organizations leverage network effects through external ecosystems, shifting value creation from the inside to the outside. In context of the telecommunications industry and the monetization of new technologies such as 5G, Edge, IoT and AI, the platform business model is now part of board level discussions, and many CEOs are actively looking for ways to transform their organizations into platform businesses.

However, what’s clear is that the industry has not given enough attention to the underlying technology of this business model. The enablement platform is the key to unlocking the value that external (and even internal) ecosystems create. It acts as the orchestration and monetization layer, automating and unifying business processes across the entire ecosystem, giving buyers the experience of purchasing from a single organization. Beyond Now is a trailblazer in this space. In 2021, the company completed a management buyout from BearingPoint supported by a small group of professional investors, and now operates as an independent technology company. Its unique, SaaS-based Infonova Digital Business Platform helps communication service providers (CSPs) including NTT, Telia, BT and technology players to collaborate and co-create solutions with a growing number of partners, then sell, fulfil and monetize them at scale. Beyond Now’s customers can power all the different models of ecosystem business relationships, including the sell with and sell through, the build of a digital marketplace or B2B2X across different verticals and geographies. By working with hyperscalers such as AWS and Google, Beyond Now is also helping CSPs to revolutionize their “go-to-market” approach for new technologies such as 5G/ IoT/cloud and Edge.

“Our Infonova Digital Business Platform powers the end-to-end dynamics of a partner ecosystem, helping CSPs to jointly co-create solutions, sell, fulfil and monetize them at scale, giving customers the edge to rapidly experiment, launch and grow, while starting small and scaling up with success,” says Angus Ward, CEO of Beyond Now.