That’s where BigCommerce (Nasdaq: BIGC) can help.
The single most valuable thing that a platform like BigCommerce can provide, beyond excellent branded stores, is the ability to maximize sales via third-party channels. It integrates with companies like Google, Meta, Amazon, Mercado Libre, Walmart, and TikTok to make it easy for merchants to sell across the channels where customers are.
“The flexibility, customizability, and scalability of our solution helps businesses turn digital transformation into competitive advantage,” says Meghan Stabler, the Senior Vice President of Marketing at BigCommerce. “While our software conglomerate competitors attempt to lock customers into their proprietary offerings, we focus on the power and flexibility of our open platform, enabling businesses to optimize their ecommerce approach to their specific needs.”
BigCommerce’s Open SaaS approach is the foundation of its disruptive innovation and competitive differentiation. The company makes it easy for partners to integrate with and build on its platform to provide customized design, features and functionality to help merchants succeed. By combining robust APIs and flexible webhooks with the convenience, security, and reliability of a SaaS platform, brands can reach customers where they are, respond quickly to fluctuations in the market, and focus developer resources on customer experiences that drive growth.
Merchants using BigCommerce represent numerous retail sectors, including fashion and apparel, food and beverage, jewelry, health and beauty, sports and outdoors, and home and garden.
With thousands of technology and agency partners in its open ecosystem and more added every month, BigCommerce is able to relentlessly prioritize the improvement of its core platform experience for many such clients. Partners ensure that customers have the freedom to choose the best combination of ecommerce solutions for their specific needs. BigCommerce’s global network of agency partners specializes in building beautiful storefronts to amplify brands. These experts are well versed in the frontand back-end tools that help businesses excel. The company’s technology partners provide merchants with integrations they need to grow sales, customize the shopping experience and connect their stores to critical business software.
Our comprehensive, open platform provides everything a business need to run and scale an online store—from design to merchandising to checkout—and all the tools that help them market and sell
“Our comprehensive, open platform provides everything a business needs to run and scale an online store—from design to merchandising to checkout—and all the tools that help them market and sell,” mentions Stabler. “We keep our focus on being the best commerce platform so our merchants can focus on what matters most to them: growing their businesses.”
BigCommerce has enhanced its product capabilities, namely the launch of multi-storefront functionality earlier this year to enable merchants to manage multiple stores from one BigCommerce dashboard.