However, there is a growing challenge that accompanies this explosion of business applications. Although these applications are functionally efficient, they tend to work in silos, generating and consuming their own data. These data silos grow along with the number of applications, ultimately leading to manual processes, and management via spreadsheets and email. Contributors siloed across different departments won't be able to see how their individual data and processes fit within the workings of the wider organization or how the data from one department or one application can be leveraged by the next. Meanwhile, the fluid exchange of information is critical to any growing organization as they seek application interoperability and integration without any compromise on data governance capabilities. Here, integrating hundreds of applications within an enterprise and automating business processes using traditional methods are not practical. This is where Integration Platforms-as-a-Service (iPaaS) makes a difference.
iPaaS is a breakthrough in enterprises’ pursuit of a platform that can build integrations between different SaaS applications and automate processes. Headquartered in San Mateo, CA, Celigo brings the power of iPaaS to enterprises through its robust platform. The company seeks to augment the capability of powerful, yet independent SaaS applications through seamless integration and interoperability. "Celigo’s iPaaS is designed for IT professionals and business users to quickly connect applications to automate business processes," says Jan Arendtsz, the CEO of Celigo.
An Integration Platform Built with User at the Centre
Celigo’s platform is unique in the way it operates. By abstracting APIs, the platform already houses pre-built integrations across hundreds of applications. All that a user needs to do is pull down an application from Celigo’s drop-down menu and map it to another application for integration. Whether it’s Salesforce or Shopify or ServiceNow, Celigo has a large number of pre-built integrations to choose from. “We’ve done all the hard work in terms of making it easy to be able to connect to those applications by putting your credentials and guiding you through mapping the information to another application,” says Arendtsz.
For un-abstracted APIs or applications that are not present in the platform, Celigo facilitates custom integrations using universal adapters, including REST API, Webhook, HTTP, FTP, and more. The idea is that, if there’s a way to communicate the information from one source, Celigo offers a way to automate the data transfer using its platform.
This feature expands the number of applications that an enterprise can connect to by a huge factor.
Celigo’s iPaaS is designed for IT professionals and business users to quickly connect applications to automate business processes
A key value proposition of Celigo’s iPaaS is the prebuilt integration apps and templates within the platform, which can be leveraged to more easily integrate applications based on specific workflows. For example, consider the entire “lead to cash” business process, wherein the chain of data transfer is typically between a CRM (which captures the sales and lead information), all the way to the ERP and the accounting department. This is a well-established and important business process, and Celigo offers prebuilt integrations for the same.
Because it is built with an underlying iPaaS, Celigo’s platform provides users with a level of robustness and customization that wasn’t possible in the past with direct API integrations or purpose-built point to point connectors. Celigo liberates IT departments from the heavy workload as they can, in many instances, hand off the keys of integration to users in the accounting department or sales department because of Celigo’s intuitive design. It also helps companies to free up technical resources from building and maintaining costly, custom integrations.
Celigo’s iPaaS delivers its diverse functionalities and capabilities via a user-friendly dashboard. Users can easily configure, monitor, and troubleshoot integration flows using the dashboard. It removes costly errors caused by manual data entry and gives users the ability to rerun flows or view details of how the data is being transferred from one application to another. This visibility is a key highlight of the platform and a huge advantage. Most API integrations demand users to build this functionality in addition to the connection. But, with pre-built functionalities, Celigo makes it easy to pull up all the flows that have been run, such that users can see the entire data that has gone through the system. By checking the workflow, users can figure out the erroneous data as well as examine the errors, as the platform highlights areas that require rectification. Beyond visualizing the status or errors, Celigo also notifies users about any integration mishaps. Furthermore, the platform offers controlled data governance, which enables users to ensure that only the right people have access to the data.
NetSuite Integration for All
Some of the most popular integration capabilities of Celigo are built around the NetSuite ecosystem. Celigo has amassed a vast experience around NetSuite over the last decade, which has enabled them to build a portfolio of best in class integration apps that connect popular applications such as Salesforce, Zendesk, and Shopify into NetSuite.
The company also built popular line of tools called “CloudExtend,” which connects NetSuite to productivity applications such as Excel, Outlook, and the G-Suite.
With these pro-NetSuite capabilities, it is no wonder that Celigo is one of the largest partners of NetSuite, having more than 3000 NetSuite customers under its belt. One of them, a SaaS company in the UK, was going through a digital transformation process and was looking to achieve NetSuite-Zendesk integration. Celigo stepped in to facilitate necessary connections, including the critical integration between NetSuite and Salesforce. The client was soon able to expand their use-cases and standardize all of their integrations. This helped them save a substantial amount of time and money while tightening distributions and reducing maintenance costs. Just by switching to Celigo, another client, Titan Distribution, was able to save over a quarter million dollars in maintenance costs in the first year alone.
"We’ve done all the hard work in terms of making it super easy to be able to connect to applications simply by putting your credentials and then mapping the information to another application"
Maintaining integrations with fewer technical resources is a huge benefit of Celigo’s platform. For a large client that had to enter data from 12 different locations manually, Celigo set up the single platform to automate integrations, ensuring that the data could be entered using just one form. This resulted in a reduction from 50 errors a week to 1 error per week, with a massive savings on both time and effort.
Enhancing Capabilities for a Bright Future