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Arthur Lawida, Managing DirectorThis innovative API-first model also is a perfect fit for microservices, a revolutionary architectural approach for agile IT development where small services are individually developed, deployed and managed, and communicated via standardized APIs. This ensures that retailers “avoid the need to alter their enterprise architecture just to accommodate a new e-commerce platform,” adds Arthur Lawida, Managing Director, commercetools North America. A number of the well known commerce suites in the market still rely on so-called monolithic architectures, combining and deploying several different e-commerce components as one single application. The code base of these monolithic systems can get quite complex, making it harder for the IT team to change functionalities quickly. Embracing a more modular approach based on microservices architecture can assist retailers to enable an innovative, marketing led approach that can increase customer traffic and intelligently evolve the e-commerce solution.
“Our platform also makes it possible for retailers to engage customers through new, non-traditional channels,” explains Lawida. This is possible through a clearer separation between the customer experience and back-end development. As the digital shopping experience matures, retailers continue to invest in visually appealing and often media-heavy web shops to differentiate themselves from the competition. commercetools breaks up the traditional dependencies between shop front and back-end, placing the capability of e-commerce development in the hands of marketing teams instead of IT. Now they can employ a front-end developer in their team to establish innovative user experiences without needing to understand the complex back-end e-commerce technology first.
Our approach of API and microservices allows retailers to be future proof
That makes it significantly easier to monetize trending approaches such as content marketing through creating shoppable digital media (Content Commerce). commercetools has, for example, helped its client Blue Star Nutraceuticals to drive their business primarily from videos. If Blue Star’s customers are interested in any product placed in the video they are watching, they are directed to check out with a click and then also provided with different options to buy complementary products.
commercetools also takes advantage of DevOps technology to ensure that all its services are continuously updated and instantly available to all clients. The company also makes these DevOp services available to its clients for their front-end solutions, enabling them to initiate innovation in their system ‘In an Agile way’. DevOps combined with microservices empowers IT teams to be truly agile, allowing them to concentrate on their area of concern, like building shipping services, without generating disturbance in other solution areas. “In order to deliver enterprise commerce, all they need to do is be able to make an API call,” emphasizes Lawida. commercetools’ standard connectors enable retailers to connect their CRM, ERP or CMS solutions to the platform. The company’s flexible and powerful API integrates all of their business relevant applications.
“Our approach of API and microservices allows retailers to be future-proof,” concludes Lawida. Being an e-commerce services provider, commercetools dramatically lowers the time taken to develop core and unique commerce solutions while reducing the cost to build and maintain them. In this swiftly changing retail environment, the company is fully focused on empowering retailers to accelerate shopping experiences via new sales channels such as apps, video, or social commerce, and still continuously innovate.
commercetools Appoints Blaine Trainor to Lead Global Partnerships
Thursday, February 23, 2023
commercetools, the leading provider of composable commerce, announced the appointment of Blaine Trainor as Vice President of Global Partnerships and Alliances. Trainor brings over two decades of eCommerce industry experience in building global teams and executing strategic partnerships and business development strategies across eCommerce, SaaS, and enterprise software.
Working with commercetools partners such as Deloitte, CapGemini, AWS, and Google Cloud, Trainor will head the company’s global partnership ecosystem. With a keen eye on accelerating commercetools’ presence across all key market segments and regions, he will drive business goals through new revenue-generating partnership activities that deliver customer value.
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“Blaine is very attuned to the industry, its transformation, and the distinct value of composable commerce in today’s digital ecosystem. We’re proud to have him join commercetools where his expertise will surely have an immediate impact on our growing global partner community,” said Dirk Hoerig, commercetools co-founder and CEO. “Blaine’s addition to the team reinforces commercetools’s commitment to innovating the eCommerce space and empowering brands to thrive in this modern retail era.”
“There is no question that the eCommerce industry is growing at a rapid pace and businesses are realizing the importance of reevaluating and investing in their digital infrastructure,” said Trainor. “commercetools’ technology and customizable solutions not only break the mold in meeting consumers’ evolving needs–they are revolutionizing the industry and I’m excited to be at the forefront of this transformation working with a remarkable team and partner ecosystem.”
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Prior to joining commercetools, Trainor held several senior leadership positions at SAP over a 12-year tenure, including Global Vice President, Partner Sales and Go To Market; Vice President Channel, Americas; and Vice President Sales, Northeast Region. He served in previous executive sales roles at hybris software and Sterling Commerce. Trainor earned a Bachelor of Commerce from Mount Allison University in Management Information Systems and Organizational Behavior.
Aspire Systems and commercetools Partner to Accelerate Digital Commerce Transformation
Monday, July 31, 2023
OAK BROOK, Ill: Aspire Systems and commercetools have recently announced a strategic partnership aimed at expediting digital commerce transformation for their respective customers. By joining forces, Aspire Systems, a prominent digital transformation services provider, and commercetools, a leading composable commerce platform provider, seek to enable customers to rapidly build, launch, and scale their B2C and B2B commerce businesses.
Through this collaboration, Aspire Systems will be able to offer its customers a comprehensive suite of services that cover the entire digital commerce lifecycle, ranging from strategy and design to implementation and support. Sunil Bajaj, VP of Aspire Systems Retail solutions, expressed enthusiasm about the partnership, stating, "We are excited to partner with commercetools to help our customers accelerate their digital commerce transformation through true composable commerce based on MACH® principles. commercetools' leading composable commerce platform is a perfect fit for our retail and eCommerce customers, especially the enterprise ones, and we are confident that this partnership will help them achieve their business goals."
The commercetools platform is highly favored by numerous brands due to its versatility, robustness, speed, agility, and flexibility. By teaming up with Aspire Systems, businesses will gain access to commercetools' cutting-edge commerce software alongside Aspire's world-class integration services, facilitating the delivery of seamless, end-to-end digital customer journeys.
Blaine Trainor, Vice President of Global Partnerships and Alliances of commercetools, emphasized the significance of the alliance, stating, "Collaborating with Aspire Systems enables us to push the boundaries of digital commerce. Their retail expertise and integration capabilities, combined with our forward-thinking platform, will allow businesses to adapt swiftly to market trends and offer exceptional customer experiences."
For more information about this pioneering partnership, interested parties can visit www.aspiresys.com or www.commercetools.com.
commercetools Announces Elevate - the Global Commerce Summit™ 2025
Wednesday, September 11, 2024
MIAMI BEACH, Fla-- commercetools, announced the 2025 dates for Elevate - The Global Commerce Summit™. The premier global commerce summit will be held from May 20-22, 2025 in Miami Beach, Florida, bringing together commerce visionaries, industry leaders, and technology innovators from around the world.
Building on the success of this year's inaugural event, the 2025 summit offers a unique platform for attendees to explore and apply the latest trends, technologies, and strategies shaping the future of commerce. The summit will feature keynote presentations from industry visionaries, breakout sessions, hands-on workshops, and new stages in the Innovation Zone. These sessions are designed to inspire and empower businesses, helping companies innovate with discipline in the continuously evolving commerce landscape.
"We are so excited to announce the dates for Elevate 2025," said Jen Jones, Chief Marketing Officer at commercetools. "The success of 2024 and the anticipation for 2025 is a testament to commercetools' commitment to fostering a global community of commerce innovators, and driving impact instead of amplifying buzzwords. We look forward to bringing together industry leaders to share insights, forge new connections, and drive solutions for the future of commerce."
The 2024 event gathered hundreds of commerce visionaries from around the world, leaving attendees with a clear picture of the innovation needed to take commerce practices to the next level.
"Increasingly fragmented, non-linear customer journeys require technology capable of rapid strategic experimentation, extension, and adaptation. commercetools' Elevate is an event that helps connect professionals who understand the importance of MACH principles, enabling technically innovative businesses to capture tomorrow's zeitgeist and 'elevate' experiences today," said Heather Hershey, Research Director for IDC Worldwide Digital Commerce practice.
Attendees will have the opportunity to network with peers, learn from industry experts, and gain valuable insights into how composable commerce can drive business growth and create exceptional customer experiences. The summit will also showcase the latest advancements in commercetools' technology, highlighting success stories from some of the world's most influential brands and across commercetools' partner ecosystem.
Learn more about Elevate - The Global Commerce Summit by signing up for updates on ticket information and speakers at elevate.commercetools.com.
Company
commercetools
Management
Arthur Lawida, Managing Director
Description
Revolutionizing the enterprise e-commerce platform market with an API-first, cloud-based solution
