Back in 2012, Amir Marmar’s passion for the game of poker led to a pivotal moment in his life. He decided to help a friend owning an affiliate network in setting up the whole framework of his back office. As a former professional poker player, Marmar took this challenge to unlock new opportunities by investing his vast and relevant accounting, finance, human resources, and payroll experience. In just two months, he was able to not only establish a solid infrastructure for his friend’s “disorganized” company but also helped him save $130,000, of which some were stolen by a poker company overseas without his friend’s awareness. This endeavor was perhaps a stepping stone for Marmar in his journey as an entrepreneur. It was only a matter of time before he shifted his focus to helping companies make educated decisions when it comes to their financial cards. Soon after he led two technology companies to successful exits, one of which was an early-stage Bitcoin trading platform that was sold to Kraken in 2016 and the other was an internet security firm whose technological product is now owned by TransUnion.

Recognized as one of the best cryptocurrency accountants, Marmar has been working with blockchain and cryptocurrencies long before these technologies became a norm in the world of business. Soon, he attained a strong grip on how to “properly and accurately” account for crypto transactions and was focused on helping crypto and blockchain companies with his crypto accounting services. In 2014, it was a natural progression for Marmar to put his collective experience to establish JFDI Accountants—a premier firm that offers its modern back-office solution globally. Following his penchant for technology innovation, Marmar founded JFDI to empower entrepreneurs in early and mid-stage technology startups with a high-end back-office solution that can save time, reduce stress, and maximize profits. JFDI’s core services include full cycle bookkeeping, payroll, and strategy.

Recognized as being one of the best accounting service providers for blockchain and cryptocurrency companies, JFDI, interestingly, is an acronym for “Just F*cking Do It” Accountants, capturing the essence of the company’s mission: “helping entrepreneurs realize their dreams.” JFDI has successfully guided hundreds of startups across various industries throughout their life cycle and has a deep understanding of the path to a successful exit.

JFDI’s Teamwork Makes The Dream Work

The company’s single most important hire was its first, Long Lee who started as a staff accountant in 2014 and is now the COO. Long is responsible for leading the team and managing the company’s ongoing operations. Marmar says, “Long is one of the best people I have ever met; he is so genuine, loyal, and hard-working. I have been amazed over his professional and personal growth.” Over the years Marmar's focus was to continue building his internal team with employees that had similar traits as Long to support its growth.

JFDI has grown primarily through referrals year over year since inception. Marmar attributes the growth to his amazing rockstar team and the company's values. JFDI truly “cares” about each client and always goes above & beyond in delivering true value. JFDI’s world-class back-office specializes in accounting, digital assets, and payroll,” says Marmar, founder and CEO, JFDI Accountants. From bookkeeping, AP & AR cycles, internal control procedures, tax optimization & strategy to cryptoanalysis & reporting, full-service payroll, JFDI proudly takes charge of its clients’ accounting and payroll tasks.

World Famous Crypto Tracker

While most companies lack the knowledge in accounting for cryptocurrency, Marmar has devised a crypto tracker automated tool that makes accounting for crypto transactions, cost basis tracking, and crypto financial reporting seamless.