George Snelgrove, Founder and CEO of Real Asset Management, decided to shift his profession from banking to IT in the late 1960s when banks and financial institutions were starting to computerize. By the early 1980s, the first commercial desktop computers had become available to the medium-size business market but with very limited software options. Snelgrove, spotting an opportunity, wrote an integrated accounting system and set up Real Asset Management to sell it alongside “Superbrains” (which preceded the IBM PC.) A few years later, with a customer base of larger organizations in both the private and public sectors, Snelgrove identified a need for fixed asset management software.

Real Asset Management’s core product, the Series4000 suite, provides organizations with a complete fixed asset management solution, incorporating modules for fixed asset accounting, barcode/RFID asset tracking, and maintenance management. The software caters to the needs of multiple departments, allowing users to access a centralized database of asset information. “At the heart of Series4000 lies our fixed asset accounting module, Asset4000, a powerful tool that controls, tracks, and records changes throughout the lifetime of an asset to provide accurate current and historical data,” explains Snelgrove. The software is customizable to meet clients’ needs while ensuring compliance with federal and state taxes, as well as global accounting standards—GAAP, IAS17, IFRS, and Sarbanes-Oxley.

Real Asset Management focuses on product and service excellence and achieves this through a two-pronged approach. “We put a lot of energy into building solid teams and we encourage the sharing of information and ideas among groups. In many organizations, information gathered at the ground level doesn’t find its way up the chain or across to other teams but we value the insight that comes directly from our employees.