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“You have to know how many customers you can address, how many customers you can acquire, how many you can retain, how much revenue you can get per customer—everything in detail and in real time. Rather than putting the focus of business on the ’product‘ or ’transaction‘, subscription economy companies live and die by their ability to focus on the customer,” says Tien Tzuo, Co-founder and CEO, Zuora. This need for customer focus is leading to subscription-based models in companies, thereby triggering cloud and SaaS adoption. Zuora, founded in 2007, provides technology for companies to move from product sales to subscription model by building the next generation billing, commerce, and finance platform.

