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Ai Media Group: The Tech Powered, Performance Driven Digital Marketing Agency
In the ever-competitive digital ads landscape, marketers have to be proactive in projecting ads to the relevant viewers while delivering a customized, continuous, and cross-device experience. However, this is easier said than done with the evolving regulations and marketing dynamics. They need a holistic partner that helps them in the growth marketing process and understands the changing governance and market dynamics.Delivering just that is Ai Media Group—brining a unique offering as both a full-service digital ad agency and an ad tech company with a history of driving more significant return on ad spend by leveraging its proprietary ad attribution technology and media buying expertise. The company’s advertising house provides a full suite of agency services that include media buying & placement, campaign operations setup, creative & landing pages setup coupled with analytics reporting & insights. The technology and mission was so impressive the Blackstone Group, one of the world’s largest private equity firms, made a significant investment in the company.
Ai Media Group’s advertising technology platform sets the company apart from others in the space and allows marketers to understand multichannel campaigns and multitouch attribution to make informed and impactful decisions. The platform uses the company’s proprietary technology called Ai Media OID— unique identifiers that comply with data privacy laws, including GDPR and CCPA. In addition, the platform orchestrates gathering advertising and website metrics to render the data insights on a marketing campaign’s performance. “Our ad tech captures all of the client advertising data and passes that back to our customers via API or flat file, so they can ingest the data into their visualization dashboards, such as Datorama,” mentions Dr Anthony Bowen, Senior Vice President–Chief Digital Officer.
Data gathered from the Ad tech platform can be utilized to decide the next best action for media spend, media mix modelling, and segmentation/targeting full-funnel marketing capabilities. To this, Dr Bowen adds, “We believe we are uniquely positioned to capitalize on the convergence of advertising and marketing technologies layered with the human element to help drive digital sales for our clients.”
Coupled with its Universal ID and Graph Manager, Ai Media’s marketing automation platform allows stitching the path to conversion using deterministic & probabilistic data modelling with key data attributes such as statistical id, hashed IP, reference URL source, URL parameters, customer keyword, and event-level data tied to the Universal ID (UID).
Strictly adhering to all rapidly changing data regulations, the platform does not allow personally identifiable information (PII) data to be passed into it. The information would be hashed and stripped in compliance with CCPA, GDPR, and HIPAA privacy laws.
Another advantage of using Ai Media Group’s ad tech platform is that it does not require significant development work and large setup budgets to integrate Ad Tech and MarTech. With the platform’s easy user interface, all that a client needs to do is to place the company’s marketing tracking pixel, a code snippet, on their website via Google Tag Manager, Adobe Launch, or any other tag management solutions.
The company creates a unique ad strategy and comprehensive approach for every client. By recognizing the real-time digital behaviour of its clients’ customers, and the underlying facts depicting the buyer’s journey, Ai Media Group facilitates exponential growth in both their sales results and customer engagement satisfaction.
Continuing to deliver innovative offerings for the future, the company recently completed a digital transformation across people, processes, and technology and saw increased team collaboration, productivity, and high-performance work. This, in turn, has transcended into managing its client relationships more effectively. In the years to come, Ai Media Group will continue to be proactive to all the changing rules and regulations and be the most agile player in adhering to the same. The future looks bright for Ai Media Group.
While constantly monitoring new data privacy laws, the Ad Technology Platform is flexible to adhere to the recent changes with respect to 3rd party tracking solutions such as Google Floc and Apple iOS. For example, when Apple’s decision to roll out a change to its privacy policy in Q2 of 2021 requiring them to ask for permission to access a user’s IDFA, Ai Media’s ad tech platform harmonized marketing data at the individual level across PII & Non-PII leveraging 1st party data, impression-level data and other log level inputs that are not reliant on Apple’s IDFA.
Our ad tech captures all of the client advertising data and passes that back to our customers via API or flat file, so they can ingest the data into their visualization dashboards, such as Datorama
Another advantage of using Ai Media Group’s ad tech platform is that it does not require significant development work and large setup budgets to integrate Ad Tech and MarTech. With the platform’s easy user interface, all that a client needs to do is to place the company’s marketing tracking pixel, a code snippet, on their website via Google Tag Manager, Adobe Launch, or any other tag management solutions.
The company creates a unique ad strategy and comprehensive approach for every client. By recognizing the real-time digital behaviour of its clients’ customers, and the underlying facts depicting the buyer’s journey, Ai Media Group facilitates exponential growth in both their sales results and customer engagement satisfaction.
Continuing to deliver innovative offerings for the future, the company recently completed a digital transformation across people, processes, and technology and saw increased team collaboration, productivity, and high-performance work. This, in turn, has transcended into managing its client relationships more effectively. In the years to come, Ai Media Group will continue to be proactive to all the changing rules and regulations and be the most agile player in adhering to the same. The future looks bright for Ai Media Group.
