COVID-19 is having a marked impact on media supply, consumption, and advertising around the world. As media companies try to cover the ongoing state of the world, the need for them to pursue remote publishing has risen exponentially. The advertising side of their business has also been under significant pressure, with some sectors largely ceasing advertising due to the changing global economy. To this end, while some companies have decided to stay in the course to educate their target audience/readers, others have made downsized content production and operations, and focus on publishing impactful media first. The need of the hour is to be flexible in running operations, and facilitate efficient remote working such that content publishing goals can still be achieved. To this end, Brightspot delivers a flexible decoupled and headless CMS and data asset management (DAM) solution which provides clients with platform independence, process localization, code simplicity, customizability and cross-platform support. “For more than a decade, Brightspot has been the go-to solution for some of the biggest names in digital publishing and brand storytelling,” says David Gang, the CEO of Brightspot. Unlike other CMS developers, the company assumes the stance of a service provider in enabling clients to adopt their robust CMS platform.

Brightspot’s CMS offering revolves around four key foundations: business logic, workflow, content types and integrations. Enterprise can repurpose the CMS platform for any business logic, be it for teaching, broadcasting, publishing or B2B marketing (ecommerce). They can define and customize workflows depending on the intended functions. Brightspot’s CMS can work with any content ranging from images, articles, and videos, to data and visualization models, to name a few. The content types come equipped with tools to fully customize Brightspot’s publishing interface to cater to any content creators’ needs. This provides customers with specialized assets and pages, OVPs, streamlined image editing and cropping, and large module library. Lastly, Brightspot is designed to be integration ready, with a broad array of built-in solutions for top industry tools, allowing for faster deployments than its competitors.