The hype on cord-cutting attitudes are mounting pressures on operators to constantly provide the best in class quality, experience and economic viability in their services. These cable companies consequently consider shifting to other areas such as broadband and mobile, especially due to the amount of investments video services require. Right when, there may be operators focusing on broadband, there might be a real opportunity in investing in video. A leading market research and consulting company, Parks Associates report suggests that there is a shift that is already happening with regards to OTT subscribers returning back to living room. “Espial is changing the definition of traditional TV by disrupting the economics of investment in video,” begins Jaison Dolvane, CEO of Canada-based Espial. The firm allows the cable companies to embrace Software-as-a-Service (SaaS) as their go-to approach, which can fundamentally change the risk equation related to investment in the video space.

Espial provides an array of cloud-based video solutions. However, its flagship product, Elevate—a SaaS-based internet protocol television (IPTV) platform—stands out owing to several reasons. Elevate is a highly innovative solution that assures numerous benefits to operators such as a fully managed video services model that supports software, infrastructure, and services while offering operators significant control over their services via a web portal. The platform also enables consumers to experience an unmatched user experience (UX) and award-winning user interface (UI) across any video transmission network such as quadrature amplitude modulation (QAM), IP, and over-the-top (OTT), on a digital device of their choice. “We recognize that while video operators can control and manage their video services using an operator portal, a SaaS-based platform allows them to focus on accelerating their business’s growth. Subsequently, with Elevate, we offer small to medium operators a cost-efficient TV-as-a-Service solution,” adds Dolvane.

Elevate digitally transforms operators’ video delivery services from the ground up. This allows the company to cater to multiple segments of customers in the most efficient manner. Designed as a multi-tenant solution, it provides a fundamentally disruptive commercial approach to distributors rather than traditional “build it” models.