For Buzzfeed, a startup that publishes seventy five videos on YouTube and roughly a hundred videos on Facebook every week, the whole video production process was orchestrated by technicians, performers, editors, and producers. When several minds worked on individual projects, having cohesive and collaborative conversations and sharing media over e-mail was a major setback, both in time as well as comfort. “Creative people are going to need creative tools that actually help them express their creativity. Frame.io does that,” expresses Henry Goldman, Executive Producer at Buzzfeed, “Having something where I can write onto each frame—it’s really powerful.” With Frame.io in the picture, Buzzfeed was able to dissect, review, analyze, edit, and republish media in real-time, in multiple iterations. Frame.io allowed them to bring all these steps—previously managed by several different apps—onto a single collaborative platform made for video production.

Emery Wells, Co-founder and CEO at Frame.io, says that the product itself was the fruit of his own quandaries and frustrations experienced during his previous capacity as the owner of a post production company that produced commercials and digital clips. “We were having challenges collaborating on the videos that we were making— collaborating with vendors, clients, and just each other,” he reminisces. While most organizations looked to commercially available online file sharing services to store and shuttle large video files back and forth, it was not particularly a walk-in-the-park to view those videos online. Even consumer video sites like YouTube and Vimeo, that eliminated the preview difficulty, led the production team to another unsettling vexation—the entire communication and media-sharing was spread across a plethora of mails, texts, and platforms, making it an onerous task to corroborate the data of the whole video production schedule. Frame.io was initially designed to overcome these challenges and quickly became a separate entity in the market.

Frame.io recognizes each video on its platform as a private and secure project, accessed only by a defined set of collaborators, which can be expanded only by invitation.