The broadcast and production industry is at the heart of a rapid transformation driven by a dramatic transition in technology, new platforms, emergence of new business models, and change in content viewing habits, among others. This transformation is reshaping the way media and entertainment companies provide unique products and solutions to adapt to the changing trends. There is a need of the hour is to find innovative ways by which media companies connect to the end-users and get the right content delivered through the right media. GHO Group, a U.S. company that provides strategic advice, consulting and solutions in technology planning and design, facility planning and design, and digital asset managementand other complex media technologies irrespective of the media platforms to address these changing trends.

While the media industry is facing numerous challenges posted by technology its adoption and the transition, it all boils down to managing how the technology works together enabling responsible people for the workflow of these technologies in terms of delivery onto multiple platforms. GHO Group with its ability to understand the myriad of complex technologies helps the media industry counter these bottlenecks by providing objective analysis and unbiased recommendations that help in the transition from concept to reality.

Broadband, mobile and every other delivery platform that exists has made a tremendous change in the media and entertainment industry. Gary Olson, CEO, GHO Group exclaims, “I spend considerable amount of time tracking these trends looking at what end users need in terms of content they want to watch, and how the technology supports what the end user wants while vendors and service providers support the delivery of those technologies.”

Incorporated as VDO Ltd., the company has evolved into the GHO Group. Olson says, “VDO was a company focused on broadcast engineering. Being an innovation driven company, it was an early adopter incorporating cross platform technologies in the initial stage of internet and internet delivered content. As the broadcast industry transitioned to computer centric content production and delivery, the company evolved into GHO Group focusing on IP and the transition into file based and IP broadcast and production technology.”