Today's students are tech savvy, with a constant desire to access information at their fingertips. As mobility is making great inroads into teaching and learning processes, capturing the student mindshare is becoming challenging for the education industry. Higher education institutions are doing their best to provide mobile offerings to their constituents, and it comes down to two things: resources and budget. The institutions have great ideas but not always the right talent to deliver the desired application, or not enough budget to fund the position or outsource it to the typical highereducation service providers. MooFwd, an innovative mobile software company has come into the landscape creating native and unique apps for enterprise organizations, offering them integrated and intuitive mobile solutions for common and unique business processes.

“At MooFwd, we concentrate on higher education’s advent into mobile. We understand their business, the decision process budget cycles and audience. Our goal is to deliver a high quality and productive solution on time and budget, while being more flexible and affordable than the Student Information Systems (SIS) and Learning Management Systems (LMS) providers or other mobile developers and system integrators,” says Thomas Szwech, Director of Sales and Marketing at MooFwd.

The company follows a simple system where it listens to the client first, and strategizes to understand how and where the mobile project can make the biggest impact on important factors like student, faculty and staff engagement, and student retention. They then learn the current or desired workflows to find opportunities for mobile success, and follows through with designing a compelling app for a positive user experience. “We develop intuitive designs that produce clear native code that exceeds development and security standards. After the client approvals, we follow a plan to distribute the project to get users’ attention, educate them on usage and position the solution as a regularly-accessed productivity tool,” adds Szwech.