The information age has changed the general attention span. The collective global attention span is narrowing due to the amount of information presented to the public. With the need for so many learners to work and learn remotely, it is incredibly challenging to create engaging content that accommodates those shorter attention spans or is consumed in small chunks at a learner's own pace. "We provide video software that allows anyone at any level to bring to life creative and engaging content and in the ed tech sector it is all about engagement in remote teaching," begins Zoe Taylor MBE, CEO of Sparkol.

The company is the creator of the best whiteboard animation software, VideoScribe, used in over 180 countries to help businesses, charities, educators, and individuals to tell stories with staying power. The tool is built for blended learning and a multi-sensory learning experience, while the combination of spoken word, animated hand-drawn images, music, and sound effects boosts knowledge retention, inspires creativity, and teaches storytelling. Research shows that whiteboard animations boost knowledge retention by 15% over talking head videos, while increasing the learners' problem-solving abilities by 75%, resulting in 66% of the audience being more willing to explain what they have learned. "The value in creating this great engaging content within VideoScribe, or one of our other tools, is the ability to create content that appeals to multiple different learning styles," adds Taylor.

VideoScribe provides a limitless canvas - like a whiteboard - for content creators to use a combination of images from the software's image library or they can upload their own visual content. Animated text can be added and afterward, users can add audio by recording their voice-overs or choose audio tracks from the VideoScribe music library. The software will then automatically create an animated video from that. "You would see a hand drawing out the content in the form of a whiteboard style animated video," adds Taylor. Many people believe that the content is filmed in a live environment, but this is the technical skill that enables people to place images and text on a canvas, press a button, and automatically create an engaging video. "Our tools enable teachers or whoever is presenting the content to be empowered to make the best content for incomparable learning," states Taylor.