Today, the media and entertainment industry offers companies more engaging and interactive opportunities to showcase products, promote unique features, and reach a desired target audience. With the proliferation of webcasting and live event streaming solutions, the number of web-based broadcasting platforms has grown considerably. However, these platforms lack viewer intended interaction capabilities and visual quality of the beamed broadcast that can support multiple devices. Filling the gaps with cutting-edge options is Pennsylvania-based firm, Xyvid Inc. Xyvid’s high-resolution, internet-based broadcast platform offers an affordable alternative to high-priced satellite broadcasting, with the added benefit of improved visual quality. “The industry we play in very much involves anyone who wants to communicate over the web. We have created an intuitive broadcast space that allows viewers to interact and stream presentations in high-resolution,” says Dave Kovalcik, CEO, Xyvid.

The company’s intuitive broadcast platform enables viewers to engage and experience an event webcasting presentation in a personalized manner. “We have created a two-way feed to make Xyvid’s web-based broadcast platform more engaging, which allows users to speak and also enables participants to engage, ask questions, and provide feedback on things that the speaker is saying while it is happening on the live broadcast,” states Kovalcik.

Unlike current non-interactive web-based live broadcasts, Xyvid provides the next level of web-based live broadcast streaming and presentations by making the experiences interactive from a viewer’s perspective. “The technology of HTML streaming is limited to broadcasting live events, as there is no data transmitted within that live streaming,” says Kovalcik. From a live standpoint, there has been huge progress made in terms of how the live video gets transmitted to different devices. By using some of the browser-based technologies like HTML, Xyvid has been able to deliver data through the streams.