One of the most interesting revolution that the internet has brought forth is shopping from the comfort of couch. The booming e-commerce companies are filling up their online catalogues with variety of products and services—from Smartphones to furniture to web design, in order to appeal the consumers. The real challenge for e-commerce portals is getting the right content that interests consumers. To get this, the sites have to continuously collect and interpret web data and analyze buying patterns of consumers. However, with the humongous amount of data generated every day over the Internet, processing it with traditional database management tools is nearly impossible.

BloomReach, a Mountain View, CA, based company addresses this challenge by exposing high quality content in a well-structured manner, delivering a more relevant experience for consumers, and profitably unlocking more opportunity across marketing channels.

BloomReach's Web Relevance Engine (WRE) adapts to current internet trends, identifies consumer behavior and guides them intuitively from their initial search to discovering deeper content that better fits their intent.

"Several e-tail sites using BloomReach technology have seen substantial increase in their site traffic gaining up to 60 percent more customers, which is not possible through other marketing channels including paid search, display, or affiliate advertising," says Raj De Datta, Co-founder & CEO of BloomReach.

Considering the latest boom in Smartphones and tablets, BloomReach also optimizes mobile experiences.