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The real estate market is on the edge of a rapid evolution— from spreadsheets and simple reports, to adapting to the entire Big Data analytics show. The use of Big Data in this particular industry brings an accurate presentation of the “whole consumer” picture, explicating data to find out who buys what, when, where, why and how. Collateral Analytics (CA), a company based in Honolulu, HI, develops real estate analytic products and tools to support financial institutions, institutional and retail investors, real estate brokers and agents, as well as property capital market activities.

