The volume of data generated today is overpowering the enterprises' capacity to analyze and derive valuable insights. Additionally, traditional analytics tools require extensive IT and data analyst efforts to perform unstructured data analytics. These tools can provide insights about past, but what about the future?

NextGen Invent, founded by Deepak Mittal in 2005, has come up with an effective solution for this dilemma. Its Big Data Analytics framework, Pure Analyzer, utilizes corporate Big Data (structured & unstructured data) and social media data along with its powerful machine learning algorithms to provide actionable insights. NextGen's Big Data Analytics as a Service (BDAS) has solutions for enterprises across different verticals.

The avalanche of information that appears every day in emails, CRM data, application logs, transactions, Twitter, Facebook and YouTube is vital for marketing managers. However, it is impossible for a single person or even a team of experts to read and analyze it. NextGen’s technology services provide a way to measure this, including measuring the impact of client’s social media marketing, along with insights into the outcome of strategic actions. NextGen’s team architects and implements a customized IT roadmap with solutions that provide insights into customer behavior, sales trends, and the ability to streamline the product fulfillment process.

NextGen’s technology, a unique integrated software package, consists of several components including Big Data Analyzer, Social Media Analyzer, Text Analyzer and Trend Analyzer along with 70+ machine-learning algorithms. These enable the company to create predictive models that focus on specific business outcomes.

These solutions are helping NextGen to get traction in different verticals.Legal departments of large organizations are starting to employ NextGen's services and expertise in predictive analytics to protect themselves from recurring law suits.