Statista Q: Empowering Business Decisions with Data

Organizations leverage statistical data for a number of different applications. Many use it as a starting point for research or as a resource to make better business decisions. Content is never more than a click away with the endless potential of the internet, but the challenge lies in uncovering the right information from the vast pile of data. While this is the case with external data, big corporations also find it difficult to get valuable insights from the huge volumes of internal data, primarily due to their segmented and siloed mentality.

Serving as a leading provider of market and consumer data since 2007, this is where Statista Q can help.

“Statista Q specializes in supporting clients in their quest for relevant and meaningful insights for their individual questions, helping them optimize their business decision-making capabilities,” says Peter Kautz, MD of Statista Q.

Statista Q achieves this by having an overview of the world’s biggest source of business data, Statista.com and many others that fulfill their needs. Its overview and expertise in managing big data are instrumental in helping organizations separate relevant from irrelevant data.

The Statista platform was founded to empower clients to make fact-based decisions. The world’s leading business data platform with over 1 million statistics leveraging more than 22,500 sources, Statista empowers clients with the right data easily whenever needed. It includes products such as the Global Consumer Survey, a global primary market research project in 55 countries with up to 1.7 million respondents, and the Industry Market Outlooks that provide deep market analysis and forecasts to different industries and countries.

Statista, along with its in-house products, provides a solid foundation that supports clients’ business decision-making requirements. The company leverages its flagship platform to develop numerous tailor-made solutions and services that address unique client needs. For example, it offers a customized form of Statista’s data platform, Statista-as-a-Service. This is a tailor-made solution designed to mitigate big corporations’ challenges associated with internal knowledge management systems. Statista-as-a-Service saves research time and capacity by consolidating three sources into one platform. The search algorithm shows the most relevant results, which makes it a valuable single source of truth.

Statista Q has also developed a service dubbed ‘AskStatista’, a customized quick research service that fulfills client needs within hours.

Started as a small ‘Ask’ button for every statistic on the platform that enabled a research query, it soon developed into an independent business unit that does short-term research and modeling projects. A lot of these services are based on big data, which Statista Q can leverage to conduct market sizing, market research, data analytics, and brand and consumer insights. The results are often provided in intuitively designed digital dashboards.

Statista Q is a customer-first company that uses data science, data analytics, data visualization, machine learning, and NLP to empower business decisions. However, realizing that algorithms alone can’t do the job, the company leverages the right combination of technology and people. Statista Q has a diverse team of experts and believes that the blend of different heritages and cultures creates strong value as a global company. This helps the company foster close relationships with clients that span multiple countries, and accurately identify their needs, which is one of its main goals.

Statista Q specializes in supporting clients in their quest for relevant and meaningful insights for their individual questions, helping them optimize their business decision-making capabilities

Statista Q leverages its perfect line of solutions and a dedicated team of experts, to cater to a broad clientele in terms of geography, industry, and purpose. In one instance, it collaborated with a leading manufacturer of home-and-garden products that needed a status-quo of what customers think about their products, brand, and the competitors’ products and brands. Statista Q addressed this need with its proprietary Reqiew, an aspect-based review analysis tool. Through Reqiew, the company identified sentiments in reviews of online sales channels worldwide relevant to the home-and-garden industry and analyzed them via machine learning. Using these sentiments, Reqiew delivered insights regarding products, services, customers, and competitors.

These instances of success manifest Statista Q’s capability to go over and beyond to help clients stay relevant and competitive in their respective industries. Moving forward, the company strives to discover new methodologies and ways to empower clients’ decisions with data while extending its reach to other niches.