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Universities and colleges interact with a myriad of people every day, including prospective and enrolled students, alumni, donors, employers, and guidance counselors. However, they struggle to maintain order, transparency and accountability when managing these relationships and rely on manual, legacy systems, which are disconnected and disorganized, thereby creating fragmented data, departments and processes. Higher education institutions are unable to create efficiencies and operational fluidity with zero - or at best, siloed – insight into the constituent lifecycle.

