Huge specializes in creating connected brand experiences that grow businesses and add value to people’s lives in an increasingly digital world. Today, consumers interact with companies through a variety of touch points and expect a customer experience on par with leading experience companies such as Amazon, Apple, and Google. Focusing on providing a best in class customer experience is the best way for companies to establish a competitive advantage for their brands. As the future of technology evolves, the companies that prioritize experience will be able to outperform other companies.

Designing a best in class customer experience includes accounting for all the ways people interact with a company from viewing a website, to using apps, going to a physical store, talking to customer service representatives, and looking at marketing. All of these things make up the relationship that consumers have with a brand. Aaron Shapiro, CEO at Huge, explains, “Each of these touch points needs to effortlessly solve their users’ problems. We design these experiences as part of a complete, connected system with a unified message that purposely meets business and brand goals.”

Huge has focused its business on providing clients with an end-to-end solution for creating these experiences and transforming their businesses. By combining best in class design and execution of integrated creative all together under one roof, they are able to offer clients a turnkey solution that simultaneously provides users with a stellar customer experience and drives business performance. “We’re constantly talking to people about how they use technology and what their real needs are. That research into how technology and society are evolving helps us determine the right business strategy for organizations and then translate that into the right brand strategy,” states Shapiro.