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Mobivity: Delivering Data Driven Customer Engagement Solutions
One of the key issues overwhelming the digital marketing technology space is the presence of data fragmentation, coupled with an overabundance of information. When businesses suffer from aforementioned problems, responding to the rapidly changing market conditions becomes difficult, leading to wasted marketing spend for organizations. Tackling this issue head on is Mobivity—headquartered in Chandler, AZ—a provider of a suite of patented, data-driven mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. “Our mission is to leverage our unique approach to intercepting purchase data in a way that relieves the fragmentation headache while employing algorithmic ways to extract usable information and deliver the right marketing message at the right time,” says Dennis Becker, CEO of Mobivity.
Mobivity’s solutions are anchored by their receipt intercept technology ‘SmartReceipt,’ which brings all the purchase data flowing through Point of Sale (POS) systems to the cloud and also transforms printed receipts into a targeted marketing medium. With the majority of the consumers using mobile phones today, companies can now leverage digital tactics to learn more about the consumer and bring them and the merchants, superior value through personalization. This methodology gives merchants the capability to deliver targeted coupons, a better consumer feedback experience, and invitations to digital programs, all of which are directed toward growing the consumer frequency and spend.
Mobivity has spent the last several years developing mobile marketing technologies for major sports, entertainment, and retail brands. “For example, our SmartSMS solution allows for personalized offers to be sent to consumers mobile phones while controlling when and where offers can be redeemed,” says Becker.
Mobivity’s solutions are anchored by their receipt intercept technology ‘SmartReceipt,’ which brings all the purchase data flowing through Point of Sale (POS) systems to the cloud and also transforms printed receipts into a targeted marketing medium. With the majority of the consumers using mobile phones today, companies can now leverage digital tactics to learn more about the consumer and bring them and the merchants, superior value through personalization. This methodology gives merchants the capability to deliver targeted coupons, a better consumer feedback experience, and invitations to digital programs, all of which are directed toward growing the consumer frequency and spend.
Our mission is to leverage our unique approach to intercepting purchase data in a way that relieves the fragmentation headache
Mobivity has spent the last several years developing mobile marketing technologies for major sports, entertainment, and retail brands. “For example, our SmartSMS solution allows for personalized offers to be sent to consumers mobile phones while controlling when and where offers can be redeemed,” says Becker.
The technique utilizes a one-time use code sent via an SMS message that is mapped to each individual consumer’s mobile phone number. When the consumer is ready to redeem the offer they are presented with a mobile interface that controls the entire experience, including the redemption of the offer and associating that redemption with the full purchase data that process on the POS system. “Empirical access to purchase data is what stands in the way of opening up a sea of changes in how digital applications can bring value to the merchant and the consumer,” explains Becker. Deployment of assimilated POS systems is challenging at scale, but Mobivity’s receipt intercept approach provides them a platform agnostic path to any POS system.
Mobivity’s clientele includes global brands such as CNN, Disney, Sony Pictures, Universal Music Group, as well powering customer engagement technology solutions in over 10,000 food and retail locations nationwide including Baskin-Robbins, Subway, Jamba Juice and Sonic. Mobivity, for all of its clients, focuses on driving a triple-digit percentage ROI from Mobivity’s technology cost and revenue performance. “Our SmartReceipt technology consistently delivers greater than 500 percent ROI just through powering receipt-top print promotions and our newly released ‘SmartSMS’ technology provides attribution and redemption control,” says Becker. He further continues, “SmartSMS has been deployed in more than 1000 Subway locations that are finally able to integrate SMS marketing with purchase data to reveal clear attribution of SMS subscriber value.”
Progressing to the future, Mobivity is aggressively branching out its focus points toward personalization with a next generation consumer feedback solution that will revolutionize the way brands attract consumers to participate in surveys."As we help our partners figure out the right questions, we'll be able to dynamically pursue actions based on the answers". Our vision is to pioneer automation and applications that act on proprietary insights,” surmises Becker on an ending note.
