As markets are becoming increasingly competitive, the availability of information at the right time and in the appropriate format is critical for business processes. Enterprises across the world are creating and distributing news, articles, and blogs for interacting with the consumers and enhancing relationships with them. In such a scenario, the focus should shift to provision of immediate access to relevant content, while tailoring and distributing it to the users across multiple platforms. An integrated marketing solution such as Content Marketing Automation can connect multiple marketing channels such as email marketing, social media and print marketing seamlessly. Based in New York, MSP IS is helping enterprises to manage their content and automate their workflows across all marketing and communication channels as well as replace traditional PIM systems. Being a prominent player in the marketing technology landscape, Michael Fischer believes that efficiency and resource constraints have been and continue to be, a major challenge in the market. Being a premium partner of censhare, a built-in platform for content and data management, MSP helps enterprises spend more time creating content, as opposed to managing, editing, and publishing it.

The platform provides a technical service environment to create impactful content, and streamlines the process of getting that content through the organization and out to the end customer across all marketing channels. This allows for the reallocation of resources to focus on more business-critical tasks, while also providing significant time and cost savings. The company is leveraging the censhare platform to provide various aspects of software distribution, from consulting to implementation, training, customizing to production and second level support. MSP’s main objectives are focused on adding efficiency to the marketing processes and environments of any given organization. “High-performance IT systems are developed and defined in close cooperation with our customers, with a focus on specific objectives and comprehensive service support,” says Fischer, CDO, MSP IS.