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Sudhakar Maruvada, the Co-founder, President and CMO, nuVizz, has seen the evolution of logistics due to the growing customer needs. He says that in the past if someone has to buy something they had to visit the brick and mortar store, but now the whole scenario is changed with shopping-from-couch trend. “Such a need for easy buying has been steering the logistic market increasingly towards mobility,” remarks Maruvada. However, traditionally the business mobility was focused on mobile user interfaces for back-office systems rather than mobilizing work by design. “What’s more, today’s mobile off-the-shelf software addresses less than 10 percent of the market needs. Hence, to strategically mobilize your business, you traditionally had to build in-house or hire a consultant to help,” he adds. However, nuVizz has a more compelling way of addressing this issue and it is called “Mobile Work by Design” or “mWork”. It targets mobile information workers whose work processes are cumbersome or manually intensive, and tools of choice are Smartphones and tablets. “mWork is about designing work processes for mobility from the ground up, which has the power to change the way work is done—making it more efficient and real-time, while elevating the customer experience,” says Maruvada.

