In the digital economy, video consumption has skyrocketed among the digital natives with its capacity to captivate and engage a viewer. This digital medium of information exchange has opened a plethora of opportunities for marketing and communication teams to deliver a more personalized and engaging experience to customers. Video streaming has emerged as the medium of choice for companies to build brand-to-customer communications and analyze customer behavior. “As corporates seek to gain business outcomes with streaming video, we saw a need for an enterprise grade solution to manage and deliver live and on-demand video,” described Greg Miner, CEO, Viostream. Headquartered in Australia but with a global customer base, Viostream provides enterprise grade video platforms—enabling live and on-demand streaming video in order to enhance business profits.

Viostream’s flagship product is a cloud based interactive video platform that is designed to source and manage the video content in a simple and cost-effective way. Through the product’s interactive features, marketing teams can manage their video content, push live or recorded streaming video through their website, social media or digital applications, and turn viewers into engaged customers. Features such as clickable calls to action, or searchable dialogue, can enable a direct connection between video views and desired business outcomes. The video can also be easily integrated within the marketing automation platforms in a closed loop.

Furthermore, Viostream’s media analytics such as viewer engagement (watch time) and play rate gives insight into the effectiveness of customer messaging. “The real value with the customer engagement can be derived once the video loop is closed and user level is tracked to get clear visibility about the customer’s experience,” adds Miner. This analysis can be fed into the marketing communications teams CRM or Learning Management System (LMS). “Marketing teams can trigger a personalized sales engagement based on a customer having watched videos or make it easy for viewers to define their next step with clickable calls to action in the video.”