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Almost every business leverages diversified concepts for gaining operational efficiency within the infrastructure. The logistics industry reaches out to the next level with its key challenge to heed the liability of functionality competence both within and outside infrastructure. Jim Ward, President at Applied Data Consultants blends the idea of “business intelligence” to the devise of Big Data. “To achieve technology efficiency and turn big data into business intelligence, a challenge remains: integrating the various platforms on which that information is created, stored, or used,” says Ward. “Big Data is something that when managed correctly can contribute directly to operational efficiency. That operational efficiency can then be reflected within findings in an organization's big data, or business intelligence,” he continues.

